Richter Landers says ‘Snap’ streak may be over

UW-Green Bay social media coordinator Jena Richter Landers was a key source in a recent social media blog. “Snapchat was a large part of UW-Green Bay’s social media strategy, and while it continues to be used, the fact that it doesn’t offer archived analytics has increasingly become an issue,” reported Jena Richter Landers. “After seeing a drastic drop in reach after recent changes to the platform’s delivery of stories, we’ve moved some of the content that we had been putting out on Snapchat Stories to Instagram Stories to receive higher return on investment and more easily measured metrics” (Landers, 2018).