Step by Step – FVTC News highlights UW-Green Bay student and vet

Amanda Couch knows a thing or two about determination. The 35-year-old U.S. Navy veteran enrolled at Fox Valley Tech as a full-time student in 2014, and has since earned three associate degrees, all while raising her young daughter. Not only that, Amanda is now well on her way to earning a bachelor’s degree in Business Administration with a Human Resources Management emphasis at UW-Green Bay. It’s part of an agreement that allows FVTC grads to transfer to UWGB with junior standing. “All of my 64 Business Management credits transferred, as well as some Accounting credits,” she explains.Amanda’s FVTC degrees include Accounting, Business Management and Human Resources. Her goal upon graduating from UWGB is to work as an HR professional and ultimately lead her own team.

Source: Step by Step – FVTC News

CEO Randy Charles joins Cofrin School of Business Advisory Board

Green Bay, Wis.—The University of Wisconsin-Green Bay’s Austin E. Cofrin School of Business (CSOB) is proud to welcome Randy Charles ‘87, CEO of Alive and Kickin’ (A & K) Pizza Crust to its Advisory Board.

Charles started A & K Pizza Crust with his father and two other partners in 1989, just two years after graduating from UW-Green Bay with a degree in Business Administration. By 1991, he was named president and in 2011 he took over as CEO. The company now employs a workforce of 500-plus at four locations and sells its products throughout North America.

Randy Charles joins CSOB Advisory Board
Randy Charles

A & K’s success comes in part from the continual development and expansion of its product lines.

“Randy’s entrepreneurial spirit, and his drive to always reinvent, develop, and grow will be an asset to the Cofrin School of Business,” says CSOB Dean Matt Dornbush. “He will be an invaluable strategic leader as we work to expand our program offerings and experiential learning opportunities.”

Charles is eager to advance the strategic priorities of the School and strengthen its ties to the greater business community.

“The Cofrin School of Business plays a vital role in creating future area leaders by fostering critical partnerships between the University, its students, and the business community,” he explains. “I’m excited to join the Cofrin School of Business Advisory Board to help to strengthen these essential relationships.”

The Cofrin School of Business Advisory Board exists to engage people of influence, affluence, and potential in the mission of the organization, to receive guidance on important strategic initiatives, curricular design and programmatic offerings, and to provide a platform for networking and partnership building.

For more information on the Cofrin School of Business Advisory Board, please contact Madeline VanGroll at



UW-Green Bay: Supercharging the future by growing our own | WisBusiness

“UW-Green Bay is meeting the demand for engineers due to the manufacturing growth in the Green Bay area and the NEW North region,” said UW-Green Bay’s Dean of Science, Engineering and Technology, John Katers. “As the economy continues to shift toward one of innovation and technology—even in historically important manufacturing sectors like the paper industry—electrical engineers are in high demand. Because we have such a strong employer base in the area who can offer internships and other hands-on experiences, we can grow that kind of talent right here. It’s very exciting to be able to meet this demand.”

Source: UW-Green Bay: Supercharging the future by growing our own | WisBusiness

Congrats to the STARS Research Team for Achieving the ‘Triple Crown’ of undergraduate research

The STARS research team—comprised of both business and psychology students—has achieved another milestone, which could be labeled the Triple Crown. They got a presentation accepted at the Midwestern Psychological Association (MPA) conference in Chicago, the UWGB Academic Excellence Symposium, and the UW-wide URSCA.

A correlation matrix of their empirical findings so far is provided below. “The focus of their study is on assessing effectiveness in handling difficult / upset customers in jobs involving direct customer contact,” said  Associate Prof. Allen Huffcutt (Management).  To form their dependent variable (DV), they asked participants to describe a time when they handled one at their very best (MAX) and also one at their very worst (MIN–i.e., they totally blew it). The difference between them is the Range variable. The vertical rows are the independent variables, with the first five being personality [E=Extraversion, A=Agreeableness, C=Conscientiousness, ES=Emotional Stability, and O=Openness). After that, ‘CSC’ is the customer service culture where they work, ‘WE’ is their own personal level of work engagement, and ‘PS’ is their level of general stress they are under.

“Although there are a number of interesting findings, one of the most prominent is the role of emotional stability. ES, which is the positive equivalent of Neuroticism, correlates very strongly with both MAX and MIN. In other words, employees who are less anxious in general and more stress tolerant have higher ‘highs’ and higher ‘lows’ in dealing with difficult customers. Also interesting is Conscientiousness, which has the same pattern.

“What makes these findings unique is that nobody in the employment interview literature has ever focused on this DV before. Rather, the DV is typically ratings of performance by their immediate supervisor. Moreover, it is very easy to assess traits like Emotional Stability and Conscientiousness in the selection process for hiring new employees.”


Max-Min Faces Faces Faces
Range Max Min Q1 Q2 Q3
E 0.07 -0.20 -0.31 -0.16 0.04 -0.32
A -0.28 0.08 0.44 0.39 0.56 0.41
C 0.15 0.45 0.32 0.16 -0.05 -0.09
ES 0.11 0.61 0.56 0.14 0.36 0.17
O 0.18 0.27 0.08 0.16 0.24 0.20
CSC 0.35 0.47 0.09 -0.04 0.51 -0.23
WE 0.23 0.22 -0.04 -0.08 0.43 -0.09
PS 0.10 -0.36 -0.52 -0.18 -0.46 -0.09


Five teams of UW-Green Bay Business students place in the top 5 percent, globally

All sections of the business capstone class (MGMT 482 Capstone in Business Strategy) recently had teams that made it to the Top 100 rank in the GloBus Simulation in the final round of the Capstone simulation worldwide. Five teams from each of Associate Prof. Vallari Chandna’s (Marketing & Management) five class sections, placed in the top 5% of teams competing globally. Each week, the best-performing companies are measured on multiple performance variables such as overall score, earnings per share, return on equity and stock price.

For the week of April 19- 25 there were 2431 teams from 121 colleges/universities competing and, the five teams that placed in the top 100 were:

Ranked 19th: UW-Green Bay business students consisting of the C-Suite members Taylor Garbisch, Victor Hayek, Mackenzie Jersett, Jordan Ogren, Michaela Schaubroeck

Ranked 19th also : UW-Green Bay business students consisting of the C-Suite members Kimberly Bargender, Hannah Bunde, Jennifer Maruszczak, Zachary Pantzlaff, Jake Rogers

Ranked 46th: UW-Green Bay business students consisting of the C-Suite members: Karissa Anderson, Marah Henning, Emily Klink, Lindsey Winn, Kye Zanto

Ranked 64th: UW-Green Bay business students consisting of the C-Suite members: Channing Modschiedler, Angel Montano, Amanda Wittbrot, Anastasia Zink

Ranked 92nd: UW-Green Bay business students consisting of the C-Suite members: Choua Her, Leah Klansky, Kraig Patenaude, Alexander Stewart

Students from the Austin E. Cofrin’s Business School have placed in the top 100 of the GloBus Simulation multiple times previously, but this is only the second time that every Capstone section has a team in the top 100 simultaneously.

Prof. Tiwari and Prof. Chandna present on applications of data science in multiple industries

UW-Green Bay Lecturer Praneet Tiwari (Business Administration) and Associate Professor Vallari Chandna (Marketing and Management) have co-authored a paper on data science applications across varied industries. They recently presented their work at the Southwest Academy of Management Annual Conference, 2021. This is an international collaborative project with three industry professionals from across India and USA that discusses how big data needs and utilization vary across organizations and industries.

Two teams of UW-Green Bay business students place in Top 20 in GloBus worldwide simulation

Two teams from UW-Green Bay Associate Prof. Vallari Chandna’s (Cofrin School of Business) Strategic Management Capstone Classes, have made it to the Top 100 rank in the GloBus Simulation weekly rankings for the week of April 5 through Sunday, April 11. Both teams placed in the top 20.

C-Suite members Kimberly Bargender, Hannah Bunde, Jennifer Maruszczak, Zachary Pantzlaff and Jake Rogers tied for 10th place out of 3,484 teams from 151 colleges/universities participating currently!

C-Suite members Channing Modschiedler, Angel Montano, Amanda Wittbrot and Anastasia Zink tied for 20th place.

The top 1% worldwide rankings is especially commendable given that both teams are in online sections of the Capstone course, and the students have to coordinate their work virtually.

In the Capstone course’s strategy simulation, student teams run a company that is racing for global market leadership in the wearable video cameras and camera-equipped copter drones industry. Each decision round, students make 20+ types of decisions from all business domains including design and performance, assembly operations, shipping and delivery, workforce compensation, pricing and marketing, corporate social responsibility and citizenship, and the financing of company operations among others.

Taco Bell CEO Mark King explains how a mindset fueled by ‘restless creativity’ will help the chain grow into a $20 billion global lifestyle brand, following his success at Adidas (YUM) | Usa news site

Mark King spent his first days as CEO of Taco Bell at a hotel in the California desert. The former Adidas executive landed at the iconic fast-food brand in the summer of 2019 during one of Taco Bell’s last big creative events. The chain had turned a Palm Springs hotel into a Taco Bell-themed resort – an immersive hospitality experience geared for super fans and celebrity influencers.The resort, nicknamed The Bell, featured branded hotel swag, exclusive meals made from Taco Bell ingredients, and nightly Feed the Beat concerts by the pool.

Source: Taco Bell CEO Mark King explains how a mindset fueled by ‘restless creativity’ will help the chain grow into a $20 billion global lifestyle brand, following his success at Adidas (YUM) | Usa news site

Faculty note: Professor Bansal invited to present his research

Professor Gaurav Bansal (Business and MIS/Statistics) is invited by the Kansas University Center for Business Analytics Research to present his current research on Privacy Concerns Revisited: Surveillance and Right-to-Be-Forgotten as New Dimensions. He will be delivering his presentation virtually via zoom on April 30, 2021 at 10:30 a.m. Prof. Bansal considers this as his teaching dividend, as the invitation has been extended to him by his past undergraduate UW-Green Bay student, Lijun Chen. Chen is currently pursuing a Ph.D. in analytics, information, and operations management at the Kansas University. Lijun, while at UW-Green Bay, worked with him on two different research projects and presented them at Midwest Association for Information Systems conferences in the years 2011 and 2012. Her research with Prof. Bansal won the best paper award at Midwest AIS Conference, hosted by the University of Nebraska at Omaha in 2011. She was also invited to present her research at the Posters in the Wisconsin Capitol Rotunda event the same year.

See more information at this presentation schedule.

Faculty note: Prof. Gurtu has trucking/logistics article published in International Journal

UW-Green Bay, Chair-Business Administration, and Associate Professor Amulya Gurtu (Supply Chain Management) has a peer-reviewed article that recently published. The paper titled “Truck Transport Industry in the USA: Challenges and Likely Disruptions” is published in the International Journal of Logistics Systems and Management.

This study presents challenges and likely disruptive changes in the US trucking/logistics industry in the next decade and how these challenges and disruption might affect supply chain management, logistics management, and truck transport industries in the USA. This is a qualitative study based on interviews with senior executives from big transport organizations. The shortage of drivers and capacity constraints precipitated to be the main challenges, and blockchain technology is likely to be a disruptive technology. There seems to be a consensus among the executives interviewed on the use of fully autonomous Class-8 trucks (semi) on highways and city roads that it is too far in the future.