UW-Green Bay alumna Banuelos is new Chamber marketing manager

UW-Green Bay alumna Lorissa Banuelos ’18 (Business Administration) has been named marketing manager and community DEI liaison at the Green Bay Chamber.

Bañuelos serves as the dedicated marketing manager for the Chamber’s

Lorissa R. Bañuelos

economic development arm, including the entrepreneurial-focused marketing of the Startup Hub, Urban Hub and other efforts; business retention and attraction work; and Greater Green Bay Economic Development Strategic Plan initiatives. She also holds a part-time role as the Chamber’s newly-created community DEI liaison, championing and implementing DEI strategy and initiatives in collaboration with the current task force manager.

How Taco Bell Is Becoming the World’s Most Innovative Franchise

“Taco Bell, the Mexican-inspired fast-food chain, is quickly adapting for a new era of food culture. As trends shift in the ever-changing food market, Taco Bell has developed several innovative new services to maintain dominance in the quick-service space. Facing pressure from competing brands, the company has announced new restaurant concepts, convenient food delivery services and a unified digital experience to draw in consumers who are eager for grab-and-go convenience. Starting in 2004, Taco Bell struggled to compete with competitors, including similarly themed restaurants like Chipotle or Del Taco, as seen in how the chain suffered financial and public relations failures in the attempt to establish locations in Mexico and Dubai. Despite this, the chain saw same-store sales growth of 6% in the fourth quarter of 2019, likely related to the expansion of restaurant technology and innovative services.”

Taco Bell CEO is UW-Green Bay alumnus Mark King ’81 (Business Administration).

Source: How Taco Bell Is Becoming the World’s Most Innovative Franchise

Faculty note: Prof. Emeriti Russ has new publication

Prof. Emeriti Meir Russ (Business Administration) is co-author of a recently published article for a special issue of the journal Sustainability: Scipioni, S., Russ, M., & Niccolini, F. (2021). From barriers to enablers: The role of organizational learning in transitioning SMEs into the Circular economy. Sustainability13(3), 1021. See it, here.

Eri’s Beauty Studio fulfills ownership dreams with help of SBDC

The Sheboygan County Economic Development Corporation (SCEDC) and Small Business Development Center (SBDC) at UW-Green Bay aspire to offer a wide array of services, resources and expertise designed to guide budding entrepreneurs down the pathway to prosperity. With the SCEDC and the SBDC at UW-Green Bay lending a steady helping hand, Zacatecas, Mexico native Juana Erica Silva opened Eri’s Beauty.

Source: Eri’s Beauty Studio fulfills ownership dreams, Review News

Prof. Tiwari and Prof. Chandna to present on cybersecurity

UW-Green Bay Lecturer Praneet Tiwari (Business Administration) is the lead author on a paper accepted at the Southwest Academy of Management Annual Conference, 2021. Associate Prof. Vallari Chandna (Marketing and Management) is also a co-author. Their work relates to cybersecurity in start-up firms and has practical implications for entrepreneurs across industries.

Prof. Amulya Gurtu had a peer-reviewed article published

UW-Green Bay Associate Prof. Amulya Gurtu (Supply Chain Management) had a peer-reviewed article published. The paper titled “Supply Chain Risk Management: Literature Review” is published in RISKS, Volume 9, Issue 1; doi:10.3390/risks9010016. This study aims to analyze the risk associate with global supply chains and how to mitigate them. This paper is co-authored with Prof. Jestin Johny (India).

Drones for Safer Insurance Field Inspections Wins Fall 2020 UWGB Student Business Idea Virtual Pitch Contest

Seventeen UW-Green Bay student entries competed in the Fall 2020 UWGB Student Business Idea Virtual Pitch Contest. Four cash prizes totaling $1,000 were furnished by Dental City’s Competitive Spark Endowment. The contest also served as a preliminary round for the 2021 Wisconsin Big Idea Tournament (WBIT, or www.wisys.org/events/bigidea).

Students submitted 90-second pitch videos to an online platform where judges, many of whom are alumni and recruiters, evaluated the ideas for new businesses, new products, new nonprofits, and new community projects. The results are First prize of $500 was earned by Kody Klumb (Business Administration) whose idea, Klumbus InsurTech, applies the efficiencies and the safety of drone technology for use by Property and Casualty insurance agents conducting field inspections. Second prize of $300 went to Boa Moua (Business Administration) whose product C.H.A.M.S.T.R. is a shippable, modifiable, stimulating Custom Hamster Activity Maze for hamsters or other small pets. Third prize of $100 went to Apoorva Gurtu (Environmental Science & Policy) who developed the idea The Green Bay Senior Bridge Program. Gurtu’s idea bridges the intergenerational gap, thus decreasing loneliness and social isolation within aging communities, by helping them interaction much more easily with the outside community. Gurtu first introduced this idea in the 2020 Innovation in Aging competition. The Peoples Choice Award of $100 went to Ka Vang (Business Administration) for her idea Ntxhais Hmoob, a modern Hmong-inspired fashion line for everyday wear.

Business Administration Alum Kurt Kober featured in Profile article

UW-Green Bay alumnus Kurt Kober (Business Administration) was recently featured in Profile article. “Going from politics to vice president of e-commerce and retail for a wellness brand might seem like an unlikely career move, but as you get to know Kurt Kober and the vision and mission of The Honest Company, the switch begins to make plenty of sense. The Honest Company, founded in 2012 by actor and entrepreneur Jessica Alba, is a mission-driven company, supplying thoughtfully formulated, safe, and effective baby, beauty, personal care, and home products dedicated to empowering people to live happy and healthy lives.”

Read the full article here.