SHEBOYGAN, WI — The Sheboygan County Economic Development Corporation (SCEDC) and Small Business Development Center (SBDC) at UW-Green Bay aim to provide a wide range of services, resources, and expertise to help encourage entrepreneurial opportunities in Sheboygan County, including start-up businesses that promote physical fitness, health, and wellness.
With the help of the SCEDC and SBDC, Jacqueline Wing founded Elevate Yoga. The mission of Wing’s business is to “elevate our community through yoga by strengthening the mind and body of each individual who chooses to be present.”
Elevate Yoga was holding virtual classes until in-person classes began on May 22. Elevate Yoga is located at 617 N. 8th St. in Sheboygan, WI. Wing has lived in Sheboygan for nearly 14 years where she has built a diverse background of experience; she has worked in accounting and finance for several Sheboygan County businesses, and spent four years as a yoga instructor. Wing began teaching full-time as a yoga instructor in the spring of 2020 shortly after the COVID-19 pandemic hit and after reflecting on her place in the yoga community.
“I have wanted to open a yoga studio for years, but I never had the time in my schedule to truly dedicate to building a business plan until the COVID-19 pandemic,” Wing said. “During the pandemic, my personal schedule completely changed. I wasn’t traveling for work or fun, and I had a lot more free time to spend on writing a business plan and realizing what I truly wanted to do and how I wanted to spend my time and energy.”
An upcoming virtual event will shine a spotlight on women-owned businesses in the Sheboygan area.Developed by Belladonna Film Project, with assistance from the Sheboygan County Economic Development Corp. and Small Business Development Center at the University of Wisconsin-Green Bay, “Rising Tides” includes short film segments of women-owned businesses, a live question-and-answer session and a panel discussion, which will feature women leading social change movements in Sheboygan County.“Specifically, these are smaller businesses that did not get a full two years under their belt before the COVID-19 pandemic hit,” said Beah Travis, the film project’s writer and director.The “Rising Tides” event will be held from 7 to 9 p.m. on May 20. The event is free. Click here to register.
(WHBL) – Sheboygan County may not strike you as “red carpet” material, but one filmmaker is convinced that her hometown area might be just right for feature film production and the arts opportunities that it would bring for local students. Bea Travis grew up in Plymouth, studied filmmaking at UW-Madison and Prague, Czechoslovakia, and became a successful New York-based TV producer on the Emmy-winning true crime series “A Crime to Remember”. But Travis never forgot about Sheboygan County, and returned here in 2017 to start making movies with her venture called “The Belladonna Film Project”. Travis, along with collaborator and Plymouth native Hannah Kaiser, will kick that project into high gear with a free virtual event called “Rising Tides” on Thursday, May 20th with help from the Sheboygan County Economic Development Corporation, and the Small Business Development Center at UW-Green Bay. The focus will be short film segments on some 18 new women-owned businesses in the Sheboygan area that were hard-hit by the pandemic less than two years after they started. “Rising Tides” will also include a live Q&A session for viewers, and a live panel discussion about women leading social change movements in Sheboygan County.
Sheboygan County restaurants, pummeled by pandemic conditions, are being given a lifeline through a collaboration between the Sheboygan County Economic Development Corporation and the Small Business Development Center at UW-Green Bay. The two entities have worked together to steer funding and consulting resources from the Wisconsin Restaurant Initiative towards hard-hit Sheboygan County restaurant owners, many of whom are fortunate to still be in business.The Wisconsin Restaurant Initiative was formed just before the arrival of the pandemic and was soon hit head-on with the monumental task of keeping many of those businesses open. Jason Schleip of the SBDC heads up that initiative, and he payed a visit to Sheboygan County back in March, when he learned of the many that didn’t survive the pandemic conditions of the last year. He said that, “Even the ones who have made it through are mentally and physically exhausted”, and that all were happy for the help the initiative was able to offer.Besides the free consulting, the WRI helped area restauranteurs access federal COVID relief funding last year. But Schleip said the upcoming Restaurant Revitalization Fund will provide what he called “an incredible boost for those who suffered the most and managed to make it thr
The Sheboygan County Economic Development Corporation (SCEDC) and Small Business Development Center (SBDC) at UW-Green Bay aspire to offer a wide array of services, resources and expertise designed to help lead both budding and experienced entrepreneurs on the road to sustainable success.
UW-Green Bay SBDC’s Ray York has had to pivot his business during the pandemic. To survive the challenges facing the travel industry, The Rochester Inn in Sheboygan Falls identified the need for an innovative strategy for their “small, clean and caring Inn.” They needed to find creative ways to elevate their guest’s experience while reducing operating expenses and maximizing revenues. In addition, based on the global mindsight shift towards sustainable business practices, they prioritized the implementation of a sustainability strategy that will reduce future expenses while elevating the creditability of The Rochester Inn brand.
The Rochester Inn already has a strong reputation of being a “small, clean and caring Inn,” and part of their COVID survival strategy is to continue to treat their guests as family, while keeping them safe during their stay is their highest priority. They have implemented a reduced-contact experience for their guests’ safety and have made great strides to accommodate this through more virtual interactions and personalized messaging. They have maintained their in-room breakfast service and increased their in-room amenities for an improved experience and personalized travel stay.
With less travelers and an improved guest experience, they needed to find ways to cut operating expenses and maximize revenues. With methodical adjustments they have been successful in reducing their operating expenses, while consistently evaluating trends to realize their full market value.
The Inn is 173 years old and there is an opportunity to reduce expenses through green business practices and renovations, in coordination with becoming Travel Green Certified through Travel Wisconsin. They have taken steps towards efficiency upgrades and Travel Green Certification throughout 2020, with efficiency upgrades and certification ongoing in 2021.
Story submitted by Tara Carr, SBDC
SBDC’s at UW-Green Bay Entrepreneurial Training Program graduates, Melissa and Kevin Adlebush, are opening a third Aurora Apothecary location, this time in Green Bay. The grand opening is planned for Saturday Nov. 28, 2020 in celebration of Small Business Saturday. The new location is at 133 N. Broadway in Green Bay. The new store has homegrown bulk herbs, hand blended teas, handmade herbal items such as tinctures, salves, and body products. It features a blending bar where customers can scent their own body products. They also carry crystals, aroma jewelry, tarot decks, and a plethora of books. Aurora Apothecary locations: 1133 N, Broadway in Green Bay, 607 N. Richmond Street in Appleton, and a seasonal store at 9428 Cedar Street, Fish Creek in Door County.
This semester, the students in Maree Baumann’s Entrepreneurship & Small Business (Writing a Business Plan) college-credit course at Southern Door High School, are experiencing first-hand what it’s like to be a client working with one of the support organizations available to entrepreneurs in the state of Wisconsin. Tara Carr, director of the Small Business Development Center at UW-Green Bay, is joining the class virtually throughout the semester. Two meetings have already taken place in which Tara has given an overview of SBDC and business plans, and each student has pitched his/her proposed business idea to Tara. Maree and Tara have developed an outline for the virtual meetings that will cover the 5 P’s of marketing; target market research—how to conduct research and where to get the information; NAICS codes; industry analysis; SWOT analysis; operations/organizational plan; inventory, suppliers, floor plan, staffing plan, point of sale, payments; finances; risk management – pros and cons of owning a business; cybersecurity; business growth; and leadership. This enriching partnership is to encourage and promote entrepreneurism in Northeast Wisconsin.
The Sheboygan County Economic Development Corporation has teamed up with the Small Business Development Center (SBDC) at UW-Green Bay to bring the Entrepreneurship Training Program (ETP) virtually, via Zoom, to entrepreneurs of Sheboygan County. To register for the class, call (920)-366-9063 or email email@example.com.
Congratulations to UW-Green Bay alumna Jodi Gonzales of Jodi Rose Studio for submitting the winning business plan of the 19th annual Door County Entrepreneur Training Program business plan contest.
Gonzales completed the Entrepreneurial Training Program (ETP) class facilitated by Small Business Development Center Director Tara Carr. ETP is an eight-week course for startup ventures or current business owners that want to grow an existing business. SBDC consultant David Stauffacher has consulted Jodi throughout the process.
The Door County Economic Development Corporation and UW-Green Bay Small Business Development Center commend Jodi Rose on her exceptionally written business plan, which scored 97/100 points.
“The Entrepreneurial Training Program was a real game-changer,” Gonzales stated. “Alongside a general description of my business, and development of my budget, I was encouraged to closely examine the various staff and management roles I perform as a solo entrepreneur. This informed improvements in time management, work space, job satisfaction, and overall performance. Meanwhile, it helped me define more specific and attainable goals.”
As the 2020 business plan contest winner Jodi Rose Studio receives $1,000 in cash to use on business expenses. The $1,000 award was generously sponsored by Associated Bank, Bank of Luxemburg, and Nicolet National Bank.
“I have reviewed many business plans in my career but Jodi’s was not only detailed and well researched, it was stunning in design,” noted Steve Jenkins, executive director of the Door County Economic Development Corporation. “Jodi not only had a robust, well-crafted plan but she was able to draw you deeply into her vision and story to better understand her business.”
A panel of experienced judges representing the 3 sponsoring banks evaluated the top business plans from the entrepreneurs enrolled in the 2020 class. The entrepreneur students learned the building blocks of a successful business plan, and wrote their plans with the help of Tara Carr and Dave Stauffacher from the UW-Green Bay SBDC and DCEDC. The eight-week course covered such topics as Research, Marketing, Organizational Matters, Financial Planning, Projections and Managing Growth.
Other business plans submitted for consideration represented a variety of different industries:
- Smokin’ Tom’s TEAM BBQ – BBQ Food Truck (2nd Place)
- Euphoria 54209 – Hair Salon (3rd Place)
- Door County Yoga & Massage – Yoga, Health & Wellness (4th Place)
- Bill’s Farmer Gene & Aquaponics – Aquaponics
- Door County Kicksled- Outdoor winter activities
- Farm & Forest Woodworking – Custom woodworking shop
- Mi Casa Business Plan – Cleaning & rental service
- Ollin Mushroom – Cultivation company
- Under an Acre Farm – Farm Stand & Edible Plant Nursery
All students who took the time to finish their business plan is a winner. By putting in the effort to learn the skills of business planning, they have each greatly improved their chances of succeeding in their business ventures. Students that finish and turn in a passing business plan are eligible for a grant from the Small Business Development Center, reducing the cost of the class for each student from $1,000 to $250.
“The Entrepreneurial Training Program (ETP) is a great resource for business owners, at any stage, to create marketing, operational and strategic plans, while preparing financially to meet their goals” added Tara Carr, Director of the Small Business Development Center. “The Small Business Development Center gives ongoing support and consulting expertise to ETP clients and Door County businesses. The Door County Economic Development Corporation and the Small Business Development Center work collaboratively by strengthening entrepreneurial skills and developing strong relationships with the business community.”