2020 UW-Green Bay Alumni Awards Collage

UW-Green Bay to recognize outstanding young and distinguished alumni at 2020 Alumni Awards Dinner, Feb. 28

LaForce President and CEO Brian Mannering will receive an Honorary Alumni Award

Green Bay, Wis.—The University of Wisconsin-Green Bay will recognize a number of outstanding alumni and one honorary alumnus at the 2020 Alumni Awards Dinner, Friday, Feb. 28, 2020 in the Phoenix Rooms on the Green Bay Campus at 5 p.m. The event is open to the public. The cost is $50 per person. For more information, contact the UW-Green Bay Alumni Office at 920-465-2074 or alumni@uwgb.edu.

Receiving this year’s Distinguished Alumni Award are Neil Diboll ’78, Todd Jadin ’84, Paul Northway ’90 and Lisa Merkel ’00 and ’10. Diana Delbecchi ’10 and Amanda Reitz ’08 will be honored with the Outstanding Recent Alumni Award and Brian Mannering, CEO and president of LaForce, will be designated as an Honorary Alumnus.

The Alumni Awards highlight UW-Green Bay graduates and other individuals who have made special contributions to UW-Green Bay, their communities and professions. Awardees go through a nomination and selection process by committee consisting of internal staff and past Alumni Award recipients. About the awardees:

Neil Diboll
Neil Diboll

Neil Diboll ’78 (Environmental Sciences) is currently a prairie ecologist at the Prairie Nursery in Westfield, Wis. He attended the University of Michigan Biological Station in Pellston, MI (Boot Camp for Biologists) during the summer of 1977. He has since worked for the U.S. Park Service in Virginia, the U.S. Forest Service in Colorado and the University of Wisconsin. In 1982, Diboll began his involvement with Prairie Nursery, producing native plants and seeds and designing native landscapes. He has since devoted his efforts to championing the use of prairie plants, as well as native trees, shrubs and wetland plants, in contemporary American landscapes. In addition to helping popularize the use of native plants long before they were “cool,” Diboll developed the first scientific methodology for designing prairie seed mixes. Diboll’s work includes designs for residential, commercial and public spaces throughout the Midwest and Northeast United States. The essence of Diboll’s philosophy is that we, as stewards of the planet, must work to preserve and increase the diversity of native plants and animals with which we share our world. The protection of our natural heritage and our soil and water resources is essential to maintaining a high quality of life for today and for the children of future generations to come.

Todd Jadin
Todd Jadin

Todd Jadin ’84 (Business Administration) is vice president of Associate Relations and Talent Management for Schneider, a premier provider of transportation, intermodal and logistics services. In this position, Jadin is responsible for delivering an exceptional associate experience on behalf of the company. He is accountable for corporate recruiting, learning and development, change management, associate relations, employment law compliance and the human capital processes—which includes performance appraisals, succession planning and overall talent management. He began his professional career with Schneider in Feb. 1985 as an extended coverage manager. Since then, he has held leadership positions in nearly every operating unit of the business. Previous roles during his 35-year tenure have included director of Network Planning, general manager of Integrated Delivery Fleet Services, senior vice president of Dedicated Services, senior vice president of Operations, vice president of Alliance Capacity and vice president of Schneider’s Mexico division. As an industry expert, he has represented Schneider on the Council of Logistics Management, the North American Transportation Alliance, the American Trucking Associations Intermodal Council and the BNSF Customer Advisory Board. He has also been recognized as a “Logistics Pro to Know” by Supply & Demand Chain Executive Magazine. Most recently, he was awarded the inaugural Don Schneider Presidential Award by Schneider in Feb. 2019. Jadin served or continues to serve his community in his role on the Board of Directors for the YMCA of Green Bay, the UW-Green Bay Founders Association and the UW-Green Bay Alumni Board of Directors. He is also a member of the Schneider Foundation core team. In addition, Jadin has been actively involved in youth basketball in the Green Bay area. He serves as president of the Green Bay Area Girls Basketball Association, he coached numerous boys and girls Amateur Athletic Union (AAU) basketball teams and he was a member of the boys’ varsity staff at Notre Dame Academy High School. He has been married to his wife, Sara, for 30 years, and together they have four children: Hanna, Kate, Dante and Tessa.

Paul Northway ’90 (Business Administration, Political Science) joined American National Bank in 2013 as part of a succession plan for key executives who were retiring. In his current role as CEO, Northway is responsible for setting the strategic direction of the local business bank, as well as being the caretaker of the company’s culture. Northway is also a member of the bank’s Board of Directors. With nearly 30 years of experience in the financial industry, Northway is very adept at developing mutually beneficial relationships throughout the community. Prior to joining American National Bank, Northway had leadership roles at Baylake Bank (regional

Paul Northway
Paul Northway

president) and Associated Bank (Commercial Banking Team leader). Northway is a lifelong resident of Northeast Wisconsin, having grown up in De Pere. He obtained an MBA at UW-Oshkosh and completed the Graduate School of Banking at the University of Wisconsin. Passionate about his alma mater, Northway and his wife, Kristin, have established a scholarship at UW-Green Bay for business students. He serves as a member of the Chancellor’s Council of Trustees. A season ticket holder for men’s basketball and a supporter of the Phoenix Fund, you will find him cheering on the Phoenix from his seats behind the bench. Additionally, Northway regularly speaks to classes on campus about the topic of selling and sales management. In 2012, he was recognized by the Cofrin School of Business as an honorary inductee into Sigma Beta Delta. Other community involvement includes service on the board of directors and executive committee of both, Big Brothers Big Sisters of the Fox Valley and Curative Connections. Northway served as the chair of Curative’s Rising Tide Capital Campaign in 2018. His contributions in the community have been recognized by Big Brothers Big Sisters of Northeast Wisconsin (Marie Krohn Award) and Neighborworks Green Bay (Community Builder Award). Northway and his wife have two children, Andrew, a current UW-Green Bay student, and Aaron.

Lisa Merkel
Lisa Merkel

Lisa Merkel ’00 and ’10 (Bachelor of Science in Biology and Master of Science in Applied Leadership for Teaching and Learning) A passionate teacher, Merkel has been an educator at Green Bay West High School since 2001, where she currently teaches Physical Science and Chemistry classes. The effects of poverty on learning was the focus of her research as a graduate student at UW-Green Bay. For nearly a decade, Merkel developed and taught two graduate classes related to the education of impoverished children to area educators and administrators through the UW-Green Bay Outreach Program (now Continuing Education and Community Engagement). She contributes her expertise on the effects of poverty on learning in a variety of programs including the Green Bay West Building Leadership Team, AVID, S3 teaching teams, Student Council and the Medical College of Wisconsin Equity Team. In 2014, won an equity award from the Green Bay Education Association for her dedication and commitment to uniting cultures through education. In 2016, Merkel was awarded the Herb Kohl Foundation Fellowship Award for teaching excellence and innovation in the State of Wisconsin. In 2018, she received a Serious About STEM (SAS) grant for $100,000 from the Medical College of Wisconsin to implement the program she developed to increase positive outcomes for first-generation female students interested in STEM fields. Lisa and her husband, UW-Green Bay Professor Brian Merkel, love spending time with their three beautiful children and Jade, an unapologetically spoiled Weimaraner and true baby of the family.

Diana Delbecchi 10 (Psychology and Human Development) is a passionate social justice advocate with a key interest in refugee rights and issues around educational equity. After graduating from UW-Green Bay in 2010, she served as the University’s Student Employment and Scholarships coordinator for almost five years. Leaving to pursue her own dreams of a higher education, she moved to Ireland and received a Master’s Degree in Gender, Globalisation and Rights. Since graduating in 2016, she has spent time working abroad in a refugee camp providing educational programming for out-of-school refugee youth, where she conducted a research project that led to the design and implementation of the first youth education program in a refugee camp of 700 residents. Delbecchi also helped found a local group for resettled refugee youth in Green Bay called the United ReSisters. This group helps make the dreams of college education accessible, affordable and achievable for these young women. The group recently published a book on their experiences titled “The First Winter.” Delbecchi also served as the assistant director for a freshmen travel program at St. Norbert College and is currently the Green Bay Area Public School’s first-ever Community Schools Resource coordinator. Delbecchi was a contributing author for the scholarly publication, “Journey to Refuge: Understanding the Refugee, Exploring Trauma, and Best Practices for Newcomers and Schools.”

Amanda Reitz ’08 (Elementary Education) is the founder of Happily Ever After Animal Sanctuary (HEA). She was born, raised, educated and now lives in Green Bay. Reitz’s passion is simple; she loves creating positive change for pets and people across the nation. She founded HEA at just 21-years old. This dream wasn’t supported by everyone. Her father’s words were, “forget about it…it’s never going to happen.” Ironically, he has been extensively involved every step of the way. Today, both of her parents and her brother have made HEA’s

Amanda Rietz
Amanda Rietz

mission their life’s work. Reitz founded HEA when many communities were killing more than 50% of the dogs and cats that entered their animal shelters. Since 2006, HEA has successfully paired more than 4,000 companion animals with loving families. While proud of the impact, Reitz is far from satisfied. There are still hundreds of thousands of animals dying in shelters every year. She wants to see a world where the life of every companion animal matters. Reitz has been recognized by UW-Green Bay’s Inside Magazine as a Service-Minded Alumni, the Green Bay Area Chamber of Commerce (1 of 20 People You Should Know), and by You Magazine (1 of 20 Women to Know). She’s also a graduate of Leadership Green Bay’s class of 2012. Grateful for her faith, her family and her community, Reitz finds the greatest joy in being able to engage her heart in the service of others—both people and pets.

Brian Mannering will receive the Honorary Alumni Award. Mannering is committed and passionate about the Green Bay community and the important role that UW-Green Bay plays in the continued growth and prosperity of Northeast Wisconsin. Although not an alumnus, the president and CEO of LaForce Inc., has demonstrated incredible support for UW-Green Bay. He is a member of the Phoenix men’s basketball golf

Brian Mannering
Brian Mannering

committee, is an avid fan, and spreads this excitement throughout the company he leads. Mannering and LaForce continue to support various initiatives throughout campus including a recent gift to the Phoenix Innovation Park and the development of the University’s new Mechanical Engineering Program. LaForce Inc., headquartered in Green Bay, Wis. with additional offices across the United States, is a leader in providing door opening solutions for life safety and building security. Mannering has a proven executive management track record with more than 30 years of experience driving sales and growth for LaForce. He began his career in shipping & receiving and has held numerous positions in the company, including vice president of sales and vice president. In 2007, he was named president of the growing company, and in 2016 he acquired the title of CEO. Mannering models efforts of community engagement and encourages LaForce employees to do the same through corporate donations and employee activities. A native of Green Bay, Mannering believes the development of a community has a strong impact on the success of a company. Mannering is a member of the Chancellor’s Council of Trustees and is an active supporter of the NEW Community Shelter. He previously served as a board member for the Green Bay Boys & Girls Club. Brian and his wife Amy have been married for 33 years and have three children: Austin, Alyssa (a UW-Green Bay graduate) and Brock.

–02-20

Prof. Gaurav Bansal to introduce Green Bay Film Society screening

The Green Bay Film Society kicks off its 2020 season with a screening of the 2016 Indian film “Hotel Salvation” at the Neville Public Museum on Wednesday, Jan. 15, 2020 at 7 p.m. Prof. Gaurav Bansal (UW-Green Bay, Business) will introduce the film. The film follows Rajiv, an overworked businessman, who agrees to honor the final wish of his father, Daya, by accompanying him to the holy city of Varanasi. There, they check in to the Hotel Salvation, where residents are given just two weeks to live out their final days or return home. Daya revels in the simple pleasures of this timeless place, but Rajiv is burdened by the obligations he left behind. Eventually, both learn to appreciate each other and the world around them.

The event is co-sponsored by the Humanities Department, the Brown County Library and the Neville Public Museum.

Small Business Development Center now located in Austin E. Cofrin School of Business

2020 brings much change and excitement for the Small Business Development Centers of Wisconsin, as it celebrates its 40-year anniversary. The first change is the rebranding of the new Wisconsin SBDC logo. The second change is the Small Business Development Center at UW-Green Bay has moved to campus! The SBDC is now located in the Austin E. Cofrin School of Business in Wood Hall 202. Watch the Log for an upcoming announcement for an SBDC Open House in February.

Top UW-Green Bay news of 2019

Take a look back on the top editorial content from UW-Green Bay in 2019. These pieces generated the most buzz.


Retired UW-Green Bay faculty member endows $1 million strings professorship

Robert Bauer UWGB Series 68 Box 2 Fol 17 circa 1969

Founding UW-Green Bay Band Director, Robert J. Bauer and his wife Joanne, announced their $1 million gift to the University in January 2019. The gift is being used to create an endowed professorship fund designed to support and advance the academic activities of the strings music faculty and students at UW-Green Bay. Read more.


Marinette Campus professor researches possible link between environmental exposure to algae and Alzheimer’s

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UW-Green Bay, Marinette Campus professor, Renee Richer, has conducted research on algae, and its possible link to Alzheimer’s. Richer’s work is part of a larger study being led by Paul Cox, a Harvard ethnobotanist. Read more.


No longer marked with an x, UW-Green Bay Prof. Ryan Martin’s talk is now TED official

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UW-Green Bay Professor and Associate Dean Ryan Martin’s (Psychology, CAHSS) TEDx FondduLac Talk, “The Upside of Anger” was promoted to TED Talk status in March, meaning that Martin’s presentation was spread nationally, and globally through the TED.com website. See more.


UW-Green Bay names Noodles & Company Founder, Aaron Kennedy, TitletownTech Entrepreneur-in-Residence

Aaron KennedyThe founder of Noodles & Company and former Chairman/CEO, Aaron Kennedy, was added to the TitltownTech leadership team in April 2019. Kennedy was named Entrepreneur-in-Residence by UW-Green Bay’s former Chancellor, Gary L. Miller. and is working in collaboration with the UW-Green Bay Cofrin School of Business to educate and provide guidance in business development and operational areas, as well as working with the UW System’s Economic Development Office to generate collaborations with all UW System institutions. Read more.


Coach-to-coach and coast-to-coast, Green Bay women’s basketball has generational impact

Pictured, left to right, Sam Terry, Kayla Tetschlag, Amanda (Leonhard) Perry, Sue (Klaubauf) Bodilly, Lavessa (Glover) Verhagen, Erin (Templin) Barkley and Nancy (Cieslewicz) Strong.

Green Bay women’s basketball secured its 42nd-consecutive winning season in 2019, this streak includes 20-straight conference titles and 18 NCAA Tournament appearances. Through it all, the program has only had three head coaches — Carol Hammerle (25 seasons), Matt Bollant (5) and current Head Coach Kevin Borseth (15). But maybe more impressive is the legacy left by the players in the program, who go on to spread the Phoenix philosophy to teams locally and nationwide. A quick look at past rosters and present coaches shows more than 35 former Phoenix who have gone on to leave their mark in the high school and college coaching ranks. See more.


UW-Green Bay names Michael Alexander as next Provost

Michael AlexanderIn May, former Chancellor, Gary L. Miller named Michael Alexander UW-Green Bay’s next provost and vice chancellor for academic affairs. Alexander began his role officially in July of 2019 and is the 13th provost at UW-Green Bay. Read more.


It’s official: Dornbush named dean of UW-Green Bay’s Austin E. Cofrin School of Business

Matt DornbushFormer UW-Green Bay Provost Greg Davis appointed Mathew Dornbush, most recently interim dean, to the permanent dean for UW-Green Bay’s Austin E. Cofrin School of Business in May 2019. Dornbush was named interim dean in August 14, 2018, after the retirement of Douglas Hensler. Prior to that role, he served as associate vice chancellor for Academic Affairs and director of Graduate Studies since 2015. Read more.


Iconic art depicts ‘Phoenix rising’ at UW-Green Bay

Phoenix Sculpture
“Phoenix Rising” by Carl Vanderheyden

Metal artist Carl Vanderheyen created the new “Phoenix Rising” sculpture in 2019. “Our students have shared their desire for an iconic place on campus to gather and also for that signature ‘UW-Green Bay photo,’” said Vice Chancellor for Student Affairs and Campus Climate, Eric E. Arneson. The piece was installed in the center of the Cofrin Library circle on the Green Bay Campus in August 2019. See more.


A dissection class was the impetus for alumna Samantha Kuba, now a medical examiner

Samantha Kuba in the medical examiner's lab

UW-Green Bay Chair of Biology and Human Biology Prof. Dan Meinhardt, wrote about a rare opportunity to observe one of his former star students, alumna Samantha Kuba ’13 (Human Biology, Biology) in action, as she continues to develop her UW-Green Bay found-passion in dissection into a career as a medical examiner. UW-Green Bay graduate, Samantha Kuba. Sam, an Appleton native, says she “fell in love” with dissection while earning degrees in Human Biology and Biology (emphases in Health Science and Animal Biology, respectively) at the Green Bay campus. She describes my Comparative Anatomy class as her first real introduction to dissection, and credits two other UW-Green Bay experiences for getting her hired into her current career. Read more.


Sgt. Dave Jones Takes Over as UW-Green Bay’s Chief of Police

Sgt. Dave JonesSgt. Dave Jones, the former emergency manager and investigative supervisor for UW-Green Bay University Police, was appointed UWGB’s Chief of Police and began his new role Aug. 5, 2019. Jones replaced Tom Kujawa who retired in April 2019. Read more.


Top news stories of 2019 compiled by Shelby Smith, social media intern, UW-Green Bay Marketing and University Communication

UW-Green Bay students attend 12th Annual Wisconsin Sustainable Business Conference, Dec. 12, 2019

WSBC 2019
Students and faculty attend WSBC 2019

Director of Environmental Management and Business Institute John Arendt and Associate Prof. Amulya Gurtu (Cofrin School of Business) brought a group of students to the 12th annual Wisconsin Sustainable Business Conference on Thursday, Dec. 12, 2019. This year, the conference was hosted at the Potawatomi Event Center in Milwaukee and sponsored by the Wisconsin Manufacturing Extension Partnership (WMEP).  The theme of the event was “Evolving Sustainability.” Students in attendance were (back row) Matthew Schellinger, Ryan Curtice, Carly Flunker, Andrew Willems, Matthew Pawlowski, (Gurtu and Arendt) and (front row) Kelsey Gosse, Katie Bruni and Kirby Katers.

Every year, the Wisconsin Sustainable Business Council brings businesses from around the state together to learn from each other. The first conference was held back in December of 2008 and has become an annual event ever since. The conference features business practitioners sharing their strategies, their tools and their experiences to help move Wisconsin Businesses forward in sustainability. UW-Green Bay students had the opportunity to identify and hear about Wisconsin companies engaged in sustainable business practices and to network with company leaders.

UW-Green Bay: Top Moments of 2019

As we close out a decade, take a scroll through 15 standout moments and accomplishments of the University of Wisconsin-Green Bay in 2019!

Retired UW-Green Bay faculty member Robert J. Bauer endows $1 million strings professorship

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In January, a generous donation of $1 million from retired faculty member Robert J. Bauer and his wife and UW-Green Bay alumna Joanne ’78 (Master’s Degree in Environmental Arts and Sciences) was announced. This gift was used to create an endowed professorship fund designated to support and advance the academic activities of the strings music faculty and students at the University. Read more.

New bachelor’s and masters degree offerings

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In 2019, UW-Green Bay’s academic offerings continued to expand, mirroring the needs of the local and national workforce. New degrees approved and/or implemented in 2019 include: Bachelor of Fine Arts in Writing and Applied ArtsExecutive Master of Business Administration (MBA), Bachelor of Science in Water Science, and Master of Science in Sport, Exercise and Performance Psychology.

Noodles & Company Founder Aaron Kennedy named as TitletownTech entrepreneur-in-residence

Excitement is building for TitletownTech in the shadow of Lambeau Field.

In April 2019, UW-Green Bay and the University of Wisconsin System announced that Noodles & Company founder and former Chairman/CEO, Aaron Kennedy would join the TitletownTech leadership team as UW-Green Bay’s Entrepreneur-in-Residence. Read more.

Cofrin Center for Biodiversity celebrates 20 years

Yarn Bomb

This year marked the beginning of the celebration of the Cofrin Center for Biodiversity’s 20th anniversary. Events included Lawton Gallery Exhibit “Museum of Natural Inspiration: Artists Explore the Richter Collection,” a gallery of artwork inspired by the collection of the Richter Museum of Natural History; Prarie Week, which included a “Yarn Bomb” in the Cofrin Arboretum and more! See more.

Marinette Campus ‘Mamma Mia’ is a sellout

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UW-Green Bay, Marinette Campus Theatre on the Bay kicked off its 53rd season this year with sellout performances of Mamma Mia. And rollling with the punches, the cast and crew embodied the adage the “show must go on,” performing through a power outage opening night, finishing the show a-cappella by the light of cell phones.

Phoenix sculpture installed

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A new photo opportunity and iconic piece of art, “Phoenix Rising” was added to the Green Bay Campus in late summer. The 13-foot steel and stainless steel Phoenix, now located in the library circle, was created by regional metal Artist Carl Vanderheyden and dedicated in September. See more.

Green Bay Athletics celebrates 50 years

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The 2019-2020 season marks 50 years for Green Bay athletics. The fall of 1969 marked the first official competition and team with men’s soccer followed by men’s basketball, wrestling and tennis. Green Bay Athletics kicked off the yearlong celebration on Saturday, October 5, 2019 at a men’s and women’s soccer double header at Aldo Santaga Stadium. In addition to other special events all season long, Athletics has been naming the Top 50 Most Influential Leaders.

University names first female chancellor

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After Chancellor Gary L. Miller announced his departure, UW System President Ray Cross named Sheryl L. Van Gruensven as the interim Chancellor of UW-Green Bay. Van Gruensven was UW-Green Bay’s vice chancellor for business and finance and will return to that role after her time as interim chancellor.

UW-Green Bay reports largest-ever enrollment

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This year was a record year for enrollment. As of fall 2019, more than 8,800 students are a part of the Phoenix family and the Green Bay campus saw 9.7% growth in one year. Provost and Vice Chancellor for Academic Affairs Michael Alexander says the news is reflective of the growing support by the region for its public university and is also great news for the region. Read more.

Weidner Philharmonic is impressive (as expected) in debut

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Buoyed by the strong community response to the orchestral concert that opened its 25th anniversary season in 2018, University of Wisconsin-Green Bay music faculty and UW-Green Bay’s Weidner Center for the Performing Arts debuted a Philharmonic Orchestra in 2019. The first performance was Saturday, Sept. 28, 2019 and the orchestra was comprised of music faculty from multiple UW-Green Bay campuses and other local musicians. See more.

Brown County STEM Innovation Center opens its doors

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The newly-minted Brown County STEM Innovation Center opened its doors on Thursday, October 10, 2019. The 63,730-square-foot facility, located on the UW-Green Bay campus is home to many facets of UW-Green Bay’s College of Science, Engineering and Technology, including the Richard J. Resch School of Engineering; Extension Brown County; Brown County’s Land and Water Conservation Department and The Einstein Project!

Manitowoc Campus CEO named Manitowoc Future 15 Winner

Rachel Bakic
Rachel Bakic

Rachele Bakic, campus executive officer for UW-Green Bay, Manitowoc Campus, was recently named a Manitowoc County Future 15 winner. “The ‘Future 15′ are young professionals, ages 21-40, ‘who have given back to the community, showed leadership, and helped in many ways to make the area a great place to live and work.'” Read more.

Sheboygan Campus Assoc. Professor James Kabrhel receives Underkofler Award for Teaching

James Kabrhel teaching a class.

The Underkofler Excellence in Teaching Award is an endowed award from Alliant Energy and is awarded to three teachers each year within the University of Wisconsin System from the Madison, Platteville, Baraboo, Fond du Lac, Richland, Rock or Sheboygan campuses who personify dedication. The award committee looks for teachers who not only communicate their subject matter effectively, but also inspire in their students an enthusiasm for learning. This year, one of the recipients was Associate Prof. James Kabrhel, a teacher of General Chemistry and Organic Chemistry classes at UW-Green Bay, Sheboygan Campus. Kabrhel is known for using current events and items in the news to make classroom content more interesting and appealing to students. See more.

Common CAHSS honors the 71st anniversary of the Declaration of Human Rights

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In recognition of world Human Rights Day on Tuesday, Dec. 10, 2019, the College of Arts, Humanities and Social Sciences hosted the inaugural Common CAHSS 2019: Human Rights event at the Weidner Center. This year marked the 71st anniversary of the Universal Declaration of Human Rights. Throughout the day, there was a total of 30 scheduled activities, capped off with keynote speaker Rais Bhuiyan, founder of the non-profit “World Without Hate.” See more.

 UW-Green Bay celebrates 100th Commencement

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Dec. 14, 2019 was a monumental day for UW-Green Bay. The University community celebrated its 100th Commencement. More than 400 graduates were eligible to graduate, boosting the total count of alumni to nearly 40,000. Read more.

Alumnus and tea expert Nowicki is planning expansion

Entrepreneur Jennifer Nowicki ’19 (Business Administration) has rarely-found expertise in tea, being Wisconsin’s only certified tea specialist and being one of eight U. S. representatives invited by the Chinese government to two world tea conferences in China. She also has earned rarely-found accolades for her tea business, Cultivate Taste: two pop-up shop contest awards and the only Wisconsin representative invited to the prestigious 2019 Draper Competition for Collegiate Women Entrepreneurs. Nowicki is working to expand by crowdfunding for her expansion, increase inventory, upgrade equipment, and help with marketing. Kiva is the platform being used for this effort, and funds will be matched 2x by the Wisconsin Economic Development Corporation Main Street program. Stop in to Nowicki’s shop at 510 S. 8th Street in Sheboygan or learn more, here. UW-Green Bay posted a feature on her business in 2019.

 

Marketing and University Communication seeks updates for online Experts Guide

The Office of Marketing and University Communication seeks your areas of expertise for the UW-Green Bay Experts Guide. The guide helps the Office field media requests and pitch story ideas to national, state and regional media based on campus expertise. The guide is not limited to faculty. Update your information here using a quick, easy form or e-mail Sue Bodilly, bodillys@uwgb.edu. Deadline is end-of-day Friday, January 31, 2020. The entire guide will be edited. Feel free to contact Bodily about changes in your academic unit and/or department.

More than 25 UW-Green Bay students earn Google Analytics certification in entrepreneurship class

More than 25 students taking BUS ADM 371 eEntrepreneurship and Digital Management, UW-Green Bay’s digital twist on a typical intro entrepreneurship class, have earned their Google Analytics Individual Qualification (GAIQ) certification. To take the GAIQ exam, students studied several hours of Google Analytics for Beginners than Advanced Google Analytics. To earn the certification, students had to score 80% or better on a 70-question multiple-choice timed exam.

The eEntrepreneurship and Digital Management course introduces digital entrepreneurship concepts via weekly video cases with a “Choose Your Own Adventure” style. The video case makes students choose between 2-4 decisions that entrepreneurs have to make, and students reflect on their choices in an online discussion board. Students also learn how to lead virtual teams in the class. Virtual teams are then formed with the task of creating a Launch Plan for an online startup. The Launch Plan includes a voice over slide deck presentation and a digital business prototype of a new online business using free web development and social media tools. Virtual teams of students in the spring 2020 class will also compete in a social media simulation which badges the skills they will learn, including managing a significant weekly social media marketing budget.

eEntrepreneurship and Digital Management is the first of four entrepreneurship courses at UW-Green Bay. Entrepreneurship courses at UW-Green Bay are open to all majors. Students can earn a four-course certificate or an entrepreneurship emphasis in a business administration major.