UW-Green Bay’s Cofrin School of Business introduces new Executive in Residence, Oliver Buechse

Green Bay, Wis.—The University of Wisconsin-Green Bay announced that Oliver Buechse has been named executive in residence for the Cofrin School of Business, beginning Feb. 1. Buechse will focus his work on digital transformation.

Oliver Buechse
Oliver Buechse

Buechse has evolved in recent years as a leading advocate for digital transformation in the State.  He is the CEO of Advancing Digital, continuing the journey that he began as co-founder and executive director of Advancing AI Wisconsin. He also initiated the Digital County movement in the State. Buechse further brings to UW-Green Bay a strong record of transformational leadership within the banking industry, including his role as chief strategy officer for Associated Bank from 2010-2015. Buechse holds a Ph.D. in Economic Psychology from Alpen Adria University, in Austria.

“One of the central focuses of the Cofrin School of Business and our forward-looking Executive Impact MBA, is to prepare the current Northeast Wisconsin workforce to thrive in the age of digital transformation and to be confident in engaging in this external and dynamic period of experimentation,” said Mathew Dornbush, dean of the Cofrin School of Business. “Growing our relationship with Titletown Tech, for instance, is clearly centered on this vision, and we believe that Oliver can help us focus our vision and create new, dynamic partnerships to further our goals as a college and a University.”

Preparing the workforce of tomorrow will require a new approach in development and delivery, Buechse says.

“The education sector is the key to ensuring economic prosperity in Northeast Wisconsin and the State overall as we head into an era of significant technological and economic transformation, Buechse says. “Preparing the workforce of tomorrow, retraining the workforce of today and creating a space where business leaders learn with each other and from each other, all require that we bring a deeper understanding of disruptive technologies and the resulting change dynamics to our faculty, students and regional stakeholders. It is truly exciting to work with the visionary leadership at the Cofrin School of Business on tackling these challenges.”

Dornbush says that Buechse has come to the Cofrin School of Business “at the ideal time, when many of these visions are converging into reality.” “Oliver will provide a critical resource to the faculty and staff within the School of Business to better integrate these changes into different courses, programs and student engagement activities, while helping connect the Cofrin School with the digital experimentation ongoing in the Northeast Wisconsin business ecosystem.”

Buechse follows the former and first-ever executive in residence, Tim Weyenberg, retired CEO of Foth Companies, who served in the role from 2014 through 2016.


Homecoming Feb 24-29

UW-Green Bay Homecoming Week packed full of events for students, friends, fans and alumni

Green Bay, Wis.—Whether you are a member of the UW-Green Bay community, a friend, a fan or an alumnus, the University has an activity that you will enjoy during Homecoming Week, Monday, Feb. 24 to Saturday, Feb. 29, 2020. Most activities feature an open invite to anyone who wishes to attend, but they all require registration. For more information or to register, go to https://www.uwgb.edu/homecomingBelow is the full list of events. Some events require registration.

Monday, February 24
Noon: Pep Rally, Cloud Commons, Green Bay Campus
7 p.m.: Spirit Bingo (students only), Phoenix Rooms, UW-Green Bay Campus

Tuesday, February 25
11:30 a.m. – 1 p.m.: Phoenix Gathering, Hagemeister Park

Wednesday, February 26
5 p.m. – 7 p.m.: Phoenix Backstage, Backstage at the Meyer Theatre
7 p.m. – 8:30 p.m.: GB History Trivia (students only), Phoenix Club, UW-Green Bay Campus

Thursday, February 27
11 a.m.: Women’s Basketball vs. Cleveland State, Kress Events Center
5 p.m.: Communication Week Dinner and Alumni Reunion featuring Alumna Laura Hollingsworth, Weidner Center
6 p.m. – 7 p.m.: Preshow Theatre Gathering before “This Random World,” Studio One
7 p.m.: Men’s Basketball vs. Youngstown State, Resch Center
7:30 p.m.: “This Random World (The Myth of Serendipity)”, Jean Weidner Theatre, Use Promo Code GBHOCO
8 p.m.: Dueling Pianos, Phoenix Rooms A&B

Friday, February 28
All day: #UWGBPhoenixFriday, anywhere and everywhere, post your Phoenix Pride to be entered to win a tailgate party
1 to 3 p.m.: Phoenix Tie Dye (students only), University Union Room 125
3 to 6 p.m.” 3v3 Co-Rec Basketball Tournament, Dick Bennett Gym (KEC), Register on IMLeagues/UREC app (students only)
5 p.m.: Alumni Awards Dinner, Phoenix Rooms
7:30 p.m.: “This Random World (The Myth of Serendipity)”, Jean Weidner Theatre, Use Promo Code GBHOCO
7: 30 p.m.: Orchestra, Wind Ensemble and Symphonic Band, Cofrin Family Hall
8 p.m.: Homecoming Dance (students only), Phoenix Club

Saturday, February 29
2 p.m.: Women’s Basketball vs. Youngstown State, Kress Events Center
4 p.m.: Krash the Kress Tailgate Party, Kress Events Center
7 p.m.: Men’s Basketball vs. Cleveland State, Kress Events Center
7:30 p.m.: This Random World (The Myth of Serendipity), Jean Weidner Theatre, Use Promo Code GBHOCO

All week

Christine Style Art Exhibition, Lawton Gallery
Office decorating contest, all campuses


UW-Green Bay students offering free income tax assistance | Fox 11

“Beginning Feb. 4 through April 10, UW-Green Bay students will be on hand to help low-income individuals and families through the Internal Revenue Service’s Volunteer Income Tax Assistance program.” Help will be offered at The Salvation Army, 626 Union Court, Green Bay on Tuesdays, from 5 to 8 p.m., and at the Brown County Public Library, 515 Pine St., Green Bay on Wednesdays from 5 to 8 p.m. There will be no assistance on March 17 or 18, due to Spring Break. Appointments are necessary; please call 920-465-2575 to make one. More information via UW-Green Bay students offering free income tax assistance | Fox 11. 

Georgia Pacific Internship

From GB to GP: UW-Green Bay Students Turn Internship into Gainful Employment

Heading into her internship with Georgia-Pacific, Madelyn Skalecki hoped it wouldn’t be just a ‘go-fer’ coffee and bagels position. She, and intern Elizabeth Johnson got their wish.

 Madelyn Skalecki
Madelyn Skalecki, ’19 Graduate

For 12 months Skalecki was credited with an internship, but worked as a full-time employee, getting to know the company, its supply chain practices, and what each step of the supply-chain process would cost the company. The December 2019 graduate began working at Georgia-Pacific as an employee of the company’s supply chain division immediately following graduation.

For students from UW-Green Bay and managers at Georgia-Pacific, the program is a win-win. Students are able to put what they learn into practice, and managers at the company are able to recruit and retain key talent. It’s the high-impact, problem-solving approach for which the University and the Cofrin School of Business is known.

“I would be doing something in the office, and I’d think to myself ‘I remember learning this in a book,’” Skalecki said. “And then after I was finished with the internship, I’d be sitting in class during a lecture learning about something and think ‘Oh my gosh! I did this!’”

Skalecki said her past internship experiences were more like busy work. But this experience was different.

“The previous intern’s project was to create a timeline of what our team, Supply Chain Outsourcing, did on a day-to-day basis,” she said. “My project was to take the previous intern’s project and develop a time and cost analysis for it, which had not been done prior. This transformed how my team understood the impact of their day-to-day work and educated the other cross-functional teams we worked with on a daily basis. The project also provided a value-added comparative advantage for us as we are now able to test scenarios that can be more cost and time efficient.”

Jason Danforth
Jason Danforth

Skalecki’s manager, Jason Danforth, said the internship program is a way for Georgia- Pacific to create a hiring pool that the company already knows is worth the investment.

“I think the program allows our company to create a pipeline for future talent,” he said. “We look at it as a six-month interview.”

The competitive internship and co-op experiences are utilized throughout the company.

“It is definitely competitive regardless of what college or university a student comes from, but Georgia-Pacific actively recruits from UW-Green Bay and attends all its career fairs. We have different departments that attend those career fairs such as Georgia-Pacific’s transportation team called “KBX Logistics,” along with our sales team “GPXpress®,” which play the biggest roles in recruiting from the University.

Danforth has been with Georgia-Pacific for six years and a manager of the Supply Chain planning and purchasing team for more than two years. Over that time, he’s seen a number of interns go through the program that started before he began working with the company. While the program helps the interns build their professional resume and learn about working in the corporate culture, interns help the company by bringing new insight and a fresh perspective into processes as well as provide system improvements to help streamline the organization.

Jason Danforth with interns Jason Danforth with inters Elizabeth Johnson and Madelyn Skalecki and Elizabeth Johnson
Once Georgia-Pacific/UW-Green Bay interns, Madelyn Skalecki (right) and Elizabeth Johnson (left) were able to land full-time employment with the company. G-P Manager Jason Danforth (middle) says mentoring is the favorite part of his job.

“The biggest payoff for me personally has been serving as a role model and a coach for these students,” he said. “I get to not only develop their softskills, but also to develop their supply chain knowledge of processes.”

Georgia-Pacific is a worldwide leader in making tissue, pulp, packaging and building products, producing everything from paper towels to bath tissue. Danforth works in the supply chain planning and purchasing department, which supports the buying of finished goods from outside suppliers. When one of its mills is over capacity or does not have the capabilities to make a product, his team secures the finished goods from outside suppliers, then stores the inventory at Georgia-Pacific’s fulfilment warehouses for their customers. His team’s main responsibility is to manage outside supplier production requirements with domestic and international suppliers—from the purchasing of raw materials to be converted into finished good or just straight buying of finished goods.

“The internship in the supply chain of Georgia-Pacific is a six-month program that provides interns with a job offer at the end of the time period if they are successful within the program,” Danforth said.

Elizabeth Johnson
Elizabeth Johnson

Between May and November of 2019, Elizabeth Johnson served as an intern at the Georgia-Pacific plant in Green Bay. Handling day-to-day operations helped her utilize her education in business with a focus on human resources and supply chain management. After graduating in December of 2019, she took a position at the company’s Atlanta headquarters.

From there, she was assigned a mentor, also a former intern, who helped her to get acclimated to the plant and working for the company, as well as to encourage her through the process.

“When I took the internship, I didn’t think it would lead to a position,” Johnson said. “It’s been a really great opportunity. I would encourage anyone to take the chance and do it.”

– Story by freelance writer  Liz Carey

UW-Green Bay students to provide free income tax assistance through April 10, 2020

Green Bay, Wis.—University of Wisconsin-Green Bay students are again providing free income tax assistance for low-income individuals and families, the elderly and students through the Internal Revenue Service’s Volunteer Income Tax Assistance (VITA) program.

Return preparation begins the week of February 4 and will run through Wednesday, April 10, 2020. However, no service will be provided the week of March 18 because of the University’s spring break.

Scheduled times and Green Bay locations for tax assistance are:

  • Tuesdays, 5 to 8 p.m., The Salvation Army, 626 Union Court, Green Bay
  • Wednesdays, 5 to 8 p.m., Brown County Public Library, 515 Pine St, Green Bay

Appointments are necessary for both sites and can be made by calling (920) 465-2575. The service, including filing Federal and Wisconsin income tax returns electronically, is provided at no cost to taxpayers.

To assist volunteers, taxpayers should bring:

  • Photo ID (required)
  • Original Social Security cards for each member of the family (required)
  • Federal and Wisconsin income tax returns for previous tax filing if available
  • Current year information, including W-2 forms showing wages earned and 1099 forms reporting interest, dividends, pensions or Social Security benefits received
  • Proof of health insurance coverage (form 1098 – A, B, or C)
  • Tuition payment statements (form 1098-T)
  • Receipts for property taxes paid
  • Rent certificates and/or a copy of their property tax bill if they might be able to claim the Wisconsin Homestead Credit
  • Information regarding other receipts such as per capita income distribution and SSI payments
  • A record of any estimated tax payments made last year
  • A void check from a checking account or deposit slip from a savings account to allow for direct deposit of a refund.

For more information, visit the VITA website at www.uwgb.edu/vita or e-mail Heather Kaminski, kaminskh@uwgb.edu.


SBDC offering eight-week Entrepreneurial Training Program

The SBDC at UW-Green Bay is offering an eight-week Entrepreneurial Training Program in Brown County starting March 30, 2020, and in Sheboygan County starting April 1, 2020. The program helps participants write a comprehensive business plan for their start-up business or their company experiencing growth. The cost is only $250 when you complete an accepted business plan. The WEDC provides the remaining $750 in tuition assistance. For more information, visit the website at https://www.uwgb.edu/sbdc/html/programs.asp, email sbdc@uwgb.edu or call us at 920-366-9065.

UW-Green Bay alumna Lynn Zettel dedicated to helping the Green Bay community

UW-Green Bay alumna Lynn Zettel ’73 (business administration/managerial systems) plays a large role in the Green Bay community. Zettel has always been very involved with the Green Bay community. She was a former business owner, owning Safeguard Business Systems and Decorators Outlet, and worked with the nonprofit Curative Rehabilitation Center (now Curative Connections). Now, she works part time for RelyCo Inc., serves as an auxiliary member to the Beja Shriners Green Bay, volunteers with the YMCA Women’s Career Closet and she is a volunteer ambassador with the Greater Green Bay Chamber. Her work for the community is done with the goal of helping the community flourish. She was recently featured in The Business News.

UW-Green Bay alumna featured as one of ColoradoBiz’s Top 25 Young Professionals and Colorado Woman to Watch

Rosie Sanchez (Business and Accounting) ’08 has been featured as one of ColoradoBiz’s Top 25 Young Professionals, and she has been recognized as an emerging leader in the Colorado 2019 Woman to Watch. ColoradoBiz’s Top 25 Young Professionals celebrates the most promising professionals across the state. Read more about Sanchez’s selection as a Top 25 Young Professional here. The Women to Watch Awards program recognizes female Colorado CPAs who have demonstrated leadership and have made significant contributions to the profession and their communities. She was recognized in August 2019. Read more about Sanchez’s award selection here. Sanchez is currently an audit manager at ACM LLP in Denver, Colo.

Monday Evening Quarterbacking: Reviewing the Big Game Ads

The only thing bigger than the “Big Game” are the big commercials! On Monday, Feb. 3, from 5:30 to 6:30 p.m. in the Christie Theatre, join Austin E. Cofrin School of Business Associate Prof. Sampath Ranganathan (Marketing) and Associate Lecturer Kathy McKee, as well as Associate Prof. Bryan Carr (Communication and Information Science) for a fun, informative and interactive multimedia discussion of the best and worst commercials of the 2020 Super Bowl and the economic and media motives behind them! Bring your questions and be ready to vote for the ad you think was the year’s best. This event is free and open to the public.

Changes coming for Spring 2020 Commencement

UW-Green Bay can expect changes to Commencement this spring. Interim Chancellor Sheryl Van Gruensven outlined the changes in a memo to the campus community this week.

“As we continue to grow as a University, we need to make adjustments to serve our students. An area that is impacted by our continual growth is Commencement. For a myriad of reasons, we will be expanding to two ceremonies of Saturday, May 16, 2020 in the Kress Events Center.”

Ceremony I: 9:30 a.m.

  • Austin E. Cofrin School of Business
  • College of Science, Engineering & Technology

Ceremony II: 2 p.m. 

  • College of Arts, Humanities & Social Sciences
  • College of Health, Education & Social Welfare
  • All Associate Degrees from all four campuses

See the rationale, in the memo.