Tag: marketing

Matzke farewell is Thursday; Papineau joins Marketing/Communication

Personnel in the Marketing and University Communication suite, CL 820, invite you to pop in anytime during the day (before 4:15 p.m.) this Thursday (Nov. 19) to enjoy some refreshments and say farewell and offer best wishes to Nancy Matzke. She is retiring this week after more than 30 years on campus including an early stint with Wisconsin Public Television. For the last two decades, she has served as agency printing manager for campus, managing the purchase of all outside printing and strict quality control on print jobs paid with state funds. Matzke also serves as office manager, proofreader, content assistant and occasional graphic designer for the M/UC shop. Her staff work on behalf of the University was recognized in 1996 with a Founders Association Award for Excellence.  Replacing Matzke as agency printing manager will be Tammy Papineau of Green Bay, who joined the University this month with significant private-sector experience in the print and production industries including director-level or account executive positions with Press Pass Ink, Skyline Exhibits and Green Bay Engraving. Thursday’s drop-in invitation is a chance both to wish Nancy well and also to welcome Tammy, especially for those across campus who are regular publication clients.


Team players: Alumni make an impact working for Green Bay Packers

top-packers-groupFrom marketing to social media, I.T. to H.R., UW-Green Bay alumni are making a difference throughout the Green Bay Packers organization. We talked to several alumni, both recent and less so, about the UW-Green Bay experience, how it’s prepared them for careers with the most storied franchise in professional sports — and what it’s really like to stand on the field on game day.

“I loved my experience at UW-Green Bay,” said Packers corporate sales executive Dana Kressig ’01. “I mean, looking back, I would definitely say that’s made a huge impact on my success, and allowing me to be here with the Packers today.”

For Ryan Hartwig, a 2009 grad who ran cross country with the Phoenix, the student-athlete experience was second to none.

“The UW-Green Bay community’s just a special place,” said Hartwig, a content developer with Packers Media Group. “It was for me, and just the people there are great.”

Tammi Schroeder ’10, is a partnership services coordinator in Sales and Business Development. After starting her college career elsewhere, Schroeder transferred to UW-Green Bay. It was the right move, she said — especially because the University helped her find an internship with the Packers that led to her current job.

“I don’t think I would have had the opportunity,” Schroeder said, “or be where I am today if I didn’t transfer to UWGB and graduate from there.”

Alumni who work for the Packers say they still have their pinch-me moments — times they’re reminded of just how cool their jobs can be.

“It never gets old — I mean, I have a key to Lambeau Field,” said Kandi Goltz ’87, game and fan development manager. “When I stand on the field on game day — I mean, I stand on the field for the entire game — and when we introduce the team and you hear, ‘ladies and gentlemen, your 13-time World Champion Green Bay Packers,’ I get goosebumps. I still get goosebumps.”

Added Shea Greil ’99, a partnership services coordinator in Sales and Business Development:

“There is nothing like being in that tunnel on game day, and having 70,000-some fans just rocking the stadium.”

Working for the hometown team is a tremendous opportunity, Hartwig said.

“It’s definitely cool,” he said. “I grew up in Northeast Wisconsin as a Packers fan, loved sports all my life. So it’s definitely a great experience working here.”

An experience, Greil said, that’s as exciting for the employees as it is for the fans.

“It’s never a dull moment,” she said. “That’s also an amazing part of this job, is it’s never the same day twice.”

UW-Green Bay is a higher education partner of the Green Bay Packers. More information about the partnership is available online.

The alumni pictured above (L-R) are Dana Kressig ’01, Tammi Schroeder ’10, Ryan Hartwig ’09, Ryan Nowak ’06, Shea Greil ’99, Mike Jelenic ’96, Chelsea Schettle ’13, and Kandi Goltz ’87

Others with UW-Green Bay connections honored

Emily Rogers, coordinator of Access Services for the Cofrin Library, was a member of the 2013 Leadership Green Bay class that received the Bellin Health Systems Small Group Award for their work on bringing awareness to domestic violence. They started the “Walk a Mile in Her Shoes,” event in the Green Bay community — an international men’s march that raises awareness for rape, sexual assault and gender violence. Also nominated with UWGB connections in the Green Bay Packers Large Group category were UW-Green Bay cheerleaders, UW-Green Bay Habitat for Humanity, UW-Green Bay cross country teams and Weidner Center ushers. Kevin Van Ess ’84 played a clarinet jazz piece in honor of Lifetime Achievement designee Elton Petersen. Steve Maricque ’78, president of the Bellin Health Foundation, presented the Bellin Foundation award. (Shannon Bodilly, daughter of UWGB’s Director of Marketing, Sue Bodilly, was among the Youth Volunteer Award nominees for her work with the CP Center of Green Bay.)

A toast… to theatre, marketing, chemistry, wine

In late summer in Northeast Wisconsin, UW-Green Bay graduates and brothers Aric and Brad Schmiling delight in the metamorphosis… grapes change color, fill with natural sugar and expand to ideal size, perfect for harvesting, stomping, fermenting, tasting and celebrating. Continue reading

UW-Green Bay posts 360° style guide, toolkit

360 ToolkitThe University of Wisconsin-Green Bay’s Office of Marketing and Communication has made available a range of resources to guide institutional use of the new 360° of Learning tagline and brand imagery.
The resources include downloadable images, written guidelines on proper use of the brand language, and simple tools for advancing the brand.

Toolkit provides guidance, downloads for using 360° brand platform
UW-Green Bay employees, offices and programs are encouraged to take advantage of online resources to make best use of the 360° of Learning brand. A new website, The 360° Degree Toolkit, is built to help those who want a solid brand presence in their marketing pieces. At www.uwgb.edu/univcomm/360/ you will find:

• A University Style Guide reflecting the guidelines for logo usage
• Downloadable logos
• Graphic elements of the 360° brand
• Powerpoint and Word templates
• A refreshed color palette and complementary colors
• Web colors and policy
• Examples of 360° brand language (message matrix)
• Shortcuts for typing the degree symbol

Note: Slight change in wordmark
Campus users will note the actual Phoenix has not been altered. It was suggested that there is too much brand equity in the current logo to make a switch. However, the University of Wisconsin-Green Bay wordmark now carries a slightly updated font. There are no plans for an expensive signage overhaul, but graphic designers and others are encouraged to use the new wordmark/logo. www.uwgb.edu/univcomm/360/downloads/logos.asp

Simple way to generate a 360° of Learning e-mail signature
In response to frequent requests for a “360° of Learning” signature for e-mail correspondence, a standard signature is now accessible at www.uwgb.edu/univcomm/360/signature/. The signature generator there is intended as an easy-to-use tool that will help to unify UW-Green Bay e-mail correspondence with a consistent look and information structure — that shows affiliation with the “360° of Learning” brand message. It also helps promotes social media accounts. This e-mail signature is optionally available for UW-Green Bay accounts.

Method for submitting YOUR stories and rich content
What is at the heart of our brand? YOU! A reminder from Director of Marketing Sue Bodilly that 360° of Learning is simply a consistent platform for telling your great stories — stories of general interest but also those that involve the pursuit of knowledge and excellence in a very specialized field. UW-Green Bay’s core brand is established by our culture and was both verbalized and formalized by perception research. Our attributes:

• Excellence in teaching
• Connections with internationally recognized faculty
• Solving problems from multiple perspectives
• Engagement in applied learning experiences
• Welcoming, friendly campus community

The Office of Marketing and University Communication wants to learn more about these  stories, especially those that are visually engaging, such as:

• Photos or video of hands-on interaction and engagement
• Emotional content
• Breakthroughs, successes, research findings
• Unique background or settings
• Use of interesting tools, materials, instruments, methods
• Recognized success stories
• Unique delivery methods

Use this form www.uwgb.edu/univcomm/360/idea/ to submit a story idea, or e-mail 360@uwgb.edu.

360° is Best of Show: Campaign wins big in annual education marketing awards

We’ve just received some great news on a great initiative — UW-Green Bay’s 360° of Learning campaign has received a Best of Show award in the Higher Education Marketing Report’s 28th annual Education Advertising Awards. Working with ad firm BVK out of Milwaukee, the University has unveiled and implemented the 360 campaign this year, telling our story of multifaceted learning as never before. The campaign was among those that “exhibited the highest standards, creativity and professionalism,” capturing “the attention and admiration” of judges, contest officials said. Read more on the awards (the 360 campaign also notched a Gold in the radio ad category and a bronze for its TV spot).

Brand Celebration scheduled for Nov. 14

More details to come, but organizers are planning a celebration for Wednesday, Nov. 14, that will spotlight 360° of Learning. Colleagues from across the University are looking forward to 360° of fun activities that faculty, staff, students, alumni, retirees, friends and community members can choose to participate in, with food, fun and even a few giveaways in the works. Word has it that you will likely recognize a good number of faculty and student “stars” in the new video created by our partner marketing firm, BVK; the video will have its public premiere at that time. Not to spoil it, but initial responses to the video from the few who have been given a peek are “Wow!” and “Cool!” Look for more in your inbox and in the Log in the days ahead.

BVK photographers on campus Thursday and Friday

Here’s a heads-up that BVK (the University’s creative partner for the new 360° branding and marketing initiative) will be on campus Thursday and Friday (Sept. 6 and 7). Photographers will be working in a temporary studio in Phoenix B of the University Union, when they are not out and about capturing images of buildings, classrooms, labs and landscapes, indoors and outside. These photo “assets” will be used for marketing materials and creation of video.

The schedule looks like this:
7:30-10 a.m. — selected student/faculty portraits, Phoenix B
10:30-4 p.m. — campus shots
4-7 p.m. — selected student/faculty portraits, Phoenix B

7:30-10:30 a.m. — campus shots
11 am-2 pm — student/faculty portraits, Phoenix B

Volunteer your classroom for ‘action shots’
Many students have volunteered to take part in the photo shoot. Faculty members are also encouraged to participate. While a good share of the photographers’ time has already been booked to provide time for them to document familiar campus landmarks or everyday activities, there’s room in the schedule for free-styling. So… feel free to volunteer your classroom, studio or lab for a few minutes of action shots. BVK will do its best to accommodate you. Contact Sue Bodilly if you are interested… bodillys@uwgb.edu.