Professors Aniruddha Pangarkar and Sampath Kumar (Marketing) were featured in WalletHub’s recent study about WalletHub Economic Index. Read Professor Pangarkar’s article here. Read Professor Kumar’s article here.
Associate Prof. Vallari Chandna (Marketing and Management) and Lecturer Praneet Tiwari (Business Administration) will be presenting a paper on the practical applications of micro-credentialling. Their work focuses on how digital badging can play a role in...
UW-Green Bay Assistant Professor of Marketing at the Austin E. Cofrin School of Business, Prof. Aniruddha Pangarkar has been invited to join the Editorial Review Board (ERB) of the prestigious Indian Journal of Marketing,...
Professor Sampath K. Kumar (Marketing) was featured on WalletHub’s piece about the benefits and most popular metal credit cards. Read his article here.
Prof. Aniruddha Pangarkar’s (Marketing) paper “Competing and Succeeding in Emerging Markets: A Resource-Advantage Theory Perspective,” is accepted to be presented at the prestigious 2022 Academy of Marketing Science (AMS) Annual Conference to be held...
UW-Green Bay Assistant Prof. Aniruddha Pangarkar’s purpose of this conceptual paper is to analyze, review, and articulate the impact of the COVID-19 pandemic on marketers. The paper addresses the impact of the pandemic caused to...
Thinking about making returns or exchanges.Between widespread shipping issues and dealing with COVID-19, the 2021 holiday shopping season was not without its challenges.Many stores and online retailers made shopping safe and more convenient, but...
Prof. Pangarkar (Marketing) has a new paper in the Journal of Retailing and Consumer Service, “Enhancing frontline employee support during a product-harm crisis: Evidence and strategic managerial implications for firms.” Source: Enhancing frontline employee...
UW-Green Bay Assistant Prof. Aniruddha Pangarkar (Marketing) provided expert insights on high risk drivers and auto insurance, and rewards and credit cards with MoneyGeek: Insurance Credit Cards
UW-Green Bay Assistant Prof. Aniruddha Paangarkar (Marketing) contributed his expert insights to WalletHub on Christmas shopping and consumer behavior.
