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Assistant Professor of Marketing, Aniruddha Pangarkar, and Professor of Marketing Sampath Kumar, recently collaborated on a paper titled “Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions”...
Assistant Professor of Marketing, Aniruddha Pangarkar was featured in a a recent article on WalletHub about the best credit card deals. In the “Ask the Experts” section of the article, professor Pangarkar answers some...
Assistant Professor of Marketing within the Cofrin School of Business, Aniruddha Pangarkar recently had his book chapter published as part of the book “Religion and Consumer Behavior-Influence of Religiosity and Culture on Consumption”. The...
The Austin E. Cofrin School of Business has announced that professor Tarique Newaz is the 2022-23 winner of the Joseph and Eleanor LaForce Faculty Development Award. The Joseph and Eleanor LaForce Faculty Development Award...
UW-Green Bay Assistant Professor of Marketing, Aniruddha Pangarkar was featured in a recent WalletHub article about the best places for Valentine’s Day. In the article, professor Pangarkar provided expert opinion on a few topics...
The National Retail Federation tracks consumer spending for holidays, and the winter holiday season has seen year-over-year increases in spending each year in recent history. In 2021, holiday spending was over double the 2002...
Mentor, advisory board member, volunteer, business owner – Junior Achievement, Shoreline Credit Union, Kimberly School District, UNext by Heather Graves Editor, The Business News GREEN BAY – Born and raised in France under the...
Recently, Prof. Aniruddha Pangarkar, Assistant Professor of Marketing at the Cofrin School of Business spoke with IBTimes, an international media publication, that publishes newspapers and media content in several different countries and continents. Specifically,...
Assistant Professor of Marketing, Aniruddha Pangarkar was recently invited by MoneyGeek to provide expert commentary and insight regarding consumer behavior and planning for the holidays. In the article, professor Pangarkar discusses ways consumers can...
UW-Green Bay Professor Sampath K. Kumar, Cofrin School of Business is featured. Read the full article via the link below. Source: 2022 Holiday Budgets by City
