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UW-Green Bay Marketing professor and MS Management Program Chair, Sampath K. Kumar was featured in a recent article on WalletHub titled, “2022 Holiday Budgets by City”. The article discusses the financial stress that comes...
Val Holtrop, Global Customs and Logistics Manager from Schreiber Foods, will be visiting prof. Aniruddha Pangarkar’s International Marketing class on the Green Bay campus. During her time on campus, Holtrop will deliver a guest...
UW-Green Bay Marketing Professor Aniruddha Pangarkar was featured in the online news blog WalletHub. He gave his expert insights regarding the secondary cell phone market and a feature about gap insurance.
Shedding light on why people pay two or three times the cost for a cup of coffee, and if opening up a coffee shop is a smart business decision right now, Prof. Aniruddha Pangarkar...
UW-Green Bay Assistant Professor of Marketing, Aniruddha Pangarkar, has been invited to be part of the editorial review board (ERB) for International Journal of Consumer Studies, a prestigious high-ranked journal that is ranked at...
Professor Aniruddha Pangarkar was featured in WalletHub’s recent article about Cell Phone Savings Calculator. He answered questions including: ‘To what extent does the secondary market for cell phones (e.g., eBay) alter the price comparison...
Assistant professor of marketing, Dr. Aniruddha Pangarkar’s research paper titled “The role of conspicuity: Impact of social influencers on purchase decisions of luxury consumers” has been accepted for publication in the prestigious International Journal...
CarInsurance.com spoke with Aniruddha Pangarkar, assistant professor of marketing at the Austin E. Cofrin School of Business about how shoppers should make purchasing decisions when it comes to auto insurance. Read the full article...
UW-Green Bay Prof. Sampath K. Kumar was featured in WalletHub’s piece about the most popular credit cards. You can find his recent contribution here/.
Brittany Cassidy, a UW-Green Bay student and marketing intern (now a 2022 spring graduate) at Kohler Company had help navigating her future career through her mentor relationship with alumnus John Hassman as part of...
