Faculty note: Prof. Pangarkar has new publication on consumer minimalism

Aniruddha Pangarkar
Assistant Prof. Aniruddha Pangarkar

Consumers are becoming far more minimalistic according to UW-Green Bay faculty Assistant Professor of Marketing, Aniruddha Pangarkar, who recently had his research paper titled “Minimalism in Consumption: A Typology and Brand Engagement Strategies” published in Journal of Business Research, a top-ranked (A level) and highly prestigious academic business journal. He found that consumer patterns are changing and consumers are not engaging nearly as often in indiscriminate or impulse purchases. Through practicing minimalism and decluttering their homes, consumers are able to discover happiness, reduce stress levels, improve the quality of their lives, and experience well-being. The topic of the paper is highly relevant and germane given the COVID-19 pandemic and consumer focus on wellness. Pangarkar’s paper contributes to the literature through developing a typology of different kinds of minimalistic consumers, thereby providing actionable strategies that firms can implement to engage and target these diverse consumer groups. Pangarkar’s research paper is available for free to view or download.


Faculty note: Prof. Pangarkar to serve on ERB for International Journal of Advertising

Congratulations Assistant Professor Aniruddha (Ani) Pangarkar, (Marketing), on being invited to serve on the Editorial Review Board (ERB) for the International Journal of Advertising, a top A-ranked journal known for the high-quality and rigor of its’ papers. After just one semester of teaching in the Cofrin School of Business, Pangarkar’s new role with the global team of ERB members and scholars is a significant career milestone. Read more about Prof. Pangarkar on this GB webpage.

Prof. Tiwari and Prof. Chandna to present on cybersecurity

UW-Green Bay Lecturer Praneet Tiwari (Business Administration) is the lead author on a paper accepted at the Southwest Academy of Management Annual Conference, 2021. Associate Prof. Vallari Chandna (Marketing and Management) is also a co-author. Their work relates to cybersecurity in start-up firms and has practical implications for entrepreneurs across industries.

Alumnus Bina wins Crystal Pillar Emmy Award; his short film has UW-Green Bay tie

UW-Green Bay alumnus Joey Bina ’17, won a Crystal Pillar Emmy (NATAS Mid-America Regional Student Television Award) for his Graduate school (Loyola University Chicago) capstone project. Dairyland—a short film, featured the Weninger family—and their daughter, Sheila, a UW-Green Bay student. The film was shot in March—in a tight timeframe due to the COVID-19 lockdown. Dairyland chronicles the loss of daily farms in Wisconsin.

Bina was nominated for two (Dairyland and Perennial Pilot) this year. He received a master’s degree in Communication from Loyola University Chicago in May of 2020. He’s currently employed at The Prairie School in Racine, working as the videographer/photographer and teaching two courses—video production and film studies.

For the full list of winners, visit the National Academy website.

Photo courtesy of Loyola University Chicago.

Car insurance advice from Prof. Kumar

Professor Sampath Kumar (Marketing) gives advice on finding cheap car insurance in an article on MoneyGeek.com He explains the cons of low-cost car insurance, lowering your car insurance, and how to fit auto insurance expenses into a monthly budget. In another article on the site, he urges Wisconsin drivers to look for key factors when searching for the best auto insurance coverage:


UW-Green Bay students get a Top 100 ranking (of 2,935), again

A team from UW-Green Bay Associate Prof. Vallari Chandna’s (Marketing & Management) “Capstone in Business Strategy” class, has made it to the Top 100 rank in the GloBus Simulation. The team of UW-Green Bay business students consisting of the C-Suite members Alyssa Bredfeld, Daysi Casillas, Dylan Masse, Kristen Paulus and Jacqueline Roseberry placed in a tie for 75th place out of 2935 teams across 140 colleges and universities across the world during the week of 26-Oct-20 through 1-Nov-20. Their top 3% worldwide ranking is especially commendable given that the class is an online section and the students have to coordinate their work virtually.

In the Capstone course’s strategy simulation, student teams run a company that is racing for global market leadership in the wearable video cameras and camera-equipped copter drones industry. Each decision round, students make 20+ types of decisions from all business domains including design and performance, assembly operations, shipping and delivery, workforce compensation, pricing and marketing, corporate social responsibility and citizenship, and the financing of company operations among others. Students from the Austin E. Cofrin’s Business School have placed in the top 100 of the GloBus Simulation multiple times in the past year.

UW-Green Bay mourns the passing of retired Professor Peter Smith

UW-Green Bay mourns the passing of retired professor, Peter Smith, who passed away on Oct. 13, 2020. His teaching career started at Louisiana State University as an assistant professor of Marketing and he retired from UW-Green Bay as an associate professor of Marketing. He inspired many through his lectures, clever anecdotes, mentoring, and scholarly contributions.

“Peter died a loved, brilliant man with conviction, integrity, and honor. A gentleman in every sense of the word. He had a heart of gold that few had the privilege of seeing. Many would describe him as charming, entertaining, witty with a fantastic sense of humor, that could make anyone smile,” according to his obituary.

A small, private memorial service will be held in Green Bay before Peter goes home to West Lafayette, Indiana.  See his obituary, here.

Prof. Kumar talks to MoneyGeek.com about car insurance

Sampath Kumar, a Professor of Marketing at UW-Green Bay, spoke to MoneyGeek.com about car insurance. Car insurance differs from other types of coverage since it covers damage from theft and third-party accidents. Drivers should balance risk management and what is affordable to them. Professor Kumar recommends that people talk to an insurance agent to better educate themselves on car insurance policies. Also, maintain a clean driving record to keep auto insurance premiums as low as possible.