Prof. Kumar talks to about car insurance

Sampath Kumar, a Professor of Marketing at UW-Green Bay, spoke to about car insurance. Car insurance differs from other types of coverage since it covers damage from theft and third-party accidents. Drivers should balance risk management and what is affordable to them. Professor Kumar recommends that people talk to an insurance agent to better educate themselves on car insurance policies. Also, maintain a clean driving record to keep auto insurance premiums as low as possible.

Faculty note: Professors Gurtu and Kumar publication

UW-Green Bay Associate Prof. Amulya Gurtu (Supply Chain Management, Austin E. Cofrin School of Business) and Prof. Sampath Kumar (Marketing Management, Austin E. Cofrin School of Business) co-authored a paper, “Sustainability from Designers to Consumers” in the Journal of Business and Economic Perspectives, XLVII(1), pp 68-90. This paper presents a viewpoint that functions, other than supply chain management, have a bigger role in environmental sustainability. Marketing is used to lure consumers into replacing products as often as possible. Replacing products, which are in good working condition, results in an increase in carbon emissions. It is a waste of precious natural resources. This raises the question whether customers are aware of the environmental impact of their buying behavior and do they consider sustainability when making purchase decisions. Study results suggest that even though students do care about the environment, sustainability in buying decisions has a low priority.

Monday Evening Quarterbacking: Reviewing the Big Game Ads

The only thing bigger than the “Big Game” are the big commercials! On Monday, Feb. 3, from 5:30 to 6:30 p.m. in the Christie Theatre, join Austin E. Cofrin School of Business Associate Prof. Sampath Ranganathan (Marketing) and Associate Lecturer Kathy McKee, as well as Associate Prof. Bryan Carr (Communication and Information Science) for a fun, informative and interactive multimedia discussion of the best and worst commercials of the 2020 Super Bowl and the economic and media motives behind them! Bring your questions and be ready to vote for the ad you think was the year’s best. This event is free and open to the public.

Prof. Sampath Ranganathan talks to WalletHub about winter holiday destinations

UW-Green Bay Associate Prof. Sampath Ranganathan (Business Administration) tells WalletHub readers about winter holiday destinations, including some great travel advice. “Weather-wise, the Midwest region has equal chances of being hot or cold than normal during the upcoming winter. The rest of the continental USA would be warmer than normal winter months. Economy wise, the job market is at historic heights, inflation is low, gas prices are low, so we can expect a very good travel season. If snowfall is lower than normal, industries that depend on wintery conditions like ski resorts could be affected.” See more.

Summerfest Show Your College Pride Day Friday June 29, 2018

Show UW-Green Bay Pride at Summerfest June 29

UW-Green Bay is proud to announce its participation in Milwaukee Summerfest’s new “Show Your College Pride Day” on Friday, June 29. The special day promises all who arrive at the Mid Gate booth between noon and 3 p.m. wearing a shirt or hat representing UW-Green Bay, one free weekday admission, valid for the day and time of the promotion only. Once guests are inside, they may stay until grounds close.

UW-Green Bay will have a booth at the American Family Insurance Amphitheater Forecourt. All are encouraged to stop by the booth to say hello, play games, win prizes and show your support.

“We’re very excited to join with Summerfest and our other educational partners from the Milwaukee area for this new and innovative promotion,” said Eric Craver, UW-Green Bay Director of Marketing Strategy and Advertising. “Over the last few years we have strengthened our position in the greater Milwaukee area, and this event promises to bring Phoenix students, alumni and potential students to the park, wearing their UW-Green Bay gear and showing their Phoenix Pride.”

Summerfest Grounds
Summerfest Grounds

“Show Your College Pride Day” is a new free admission promotion, the likes of which have existed almost since the festival’s inception. “Every day of the festival, as part of our non-profit mission, there is a way to enter the grounds for free,” explained Lena DeLaet, Summerfest Sponsorship Sales Manager. “This ability to give back to the community happens in large part because of our partners.”  Summerfest 2018 Daily Promotions were announced Monday (May 7, 2018).

UW-Green Bay’s sponsorship is made possible by the joint efforts of the following UW-Green Bay offices and programs: Marketing and University Communication, Student Affairs and Campus Climate, Admissions, Student Life, Alumni Relations, Student Government Association, Weidner Center, Athletics, Graduate Studies, Provost, University Union and the Phoenix Bookstore.

Established in 1968, this annual 11-day music festival features 800-plus acts with more than a thousand performances and draws an average annual attendance of 900,000 people and is recognized in the Guinnes Book of World’s Records as “The World’s Largest Music Festival.”

Innovation in Aging Student Group

Innovation in Aging Student Idea Competition winners bring stability to seniors

With aging population rising, there is an increasing need for innovation to improve the lives of seniors. In an effort to address this need, nine teams came together to explore solutions. The UW-Green Bay teams then presented their ideas in the second annual Innovation and Aging Student Idea Competition, Feb. 23, 2018. The winner, Team Stability, will compete against other great ideas and inventions at the Wisconsin Big Idea Tournament, Saturday, April 21 in Madison.

Team members AJ Jensen (Mechanical Engineering Tech), Rosalyn Stoa (Psychology/Marketing) and Katherine Mikhail (Business Administration) designed a stabilizing cup which allows individuals with tremors to drink liquids with ease. Stability’s company description reads: “Balance. Grace. Longevity. At Stability, we believe in innovation. There are over 8 million people in the United States alone that are affected by tremors. Despite that, very few technologies combat shaking hands or give dignity to the user. We created a series of products that combine the technology of other devices to create something better, something exceptional, something new. Our solutions hide in plain sight and give users their independence back. This is Stability.”

The first-place winner at the Madison competition will receive cash prizes, up to $25,000 in funding through Ideadvance and paid travel to the International Business Model Competition May 10-11 in Provo, Utah with the opportunity to present on an international stage and win up to $27,000.

Innovation in Aging Group

Ideas for the Aging: Team ‘Stability’ takes home win and cash prize

Nine teams and 40 students represented all four of the UW-Green Bay colleges in the second annual Innovation in Aging Student Idea Competition, Friday, Feb. 23, 2018. The competition is sponsored by UW-Green Bay’s College of Health Education and Social Welfare, WiSys Technology Foundation and the UW-Green Bay Gerontology Center.

Innovation in Aging Winner-1
AJ Jenson, winner of
Innovation and Aging Competition

First prize and $500 was awarded to members of team Stability for their designed cup which allows the drinking of liquids for individuals with tremors. Team members were AJ Jensen (Mechanical Engineering Tech), Rosalyn Stoa (Psychology/Marketing) and Katherine Mikhail (Business Administration). Only Jensen (pictured) was able to be present for the competition.

Second place and $250 was awarded to team EAST for their idea for a device to put in a car trunk to help handle items, e.g., groceries). Team members were Leah Zorn, Dylan Ringham and Evan Polkinghorne (all from Business Administration).

Third place and $100 was awarded to team Embrace Age in Wisconsin Campaign for their idea about a social campaign to reduce ageism. Team members were Liza Steffeck and Gabrielle Jochman (both from Social Work).

In addition, the People’s Choice Award went to team Stability (see above). Other presentations included:

  • Age-sistance: Business idea to assist older adults with non-healthcare needs (technology, driver, etc)
  • The local Food Experiment:  Social approach to provide fresh, prepared food for pick up at sites
  • Before It’s Lost:  Summer camp for older adults to learn new things (technology, various content, etc.)
  • Switchboard: Service to help entrepreneurs innovate solutions for aging issues, especially related to mind, body, environment, and communication
  • Tumble-Preventing Belt – Product idea to identify imbalance and prevent injury if falls occur
  • Back in My Day: Service involving setting up video interview of older adults and platform that they will drive traffic (older adults and younger folks) to

Before It’s Lost (Engineering Club), Back in My Day (Philosophy Club) and The Local Food Experiment (Public Environmental Affairs Council), each won $100 award designated to the student organizations they represent.

Serving as judges were:

  • Devon Christianson, Director, Aging & Disability Resources Center, Brown County
  • LaReina Tipping, Director of Home & Community Services, Curative Connections
  • Justin Richter, BCC Planning Team Leader at Kimberly-Clark
  • Marcus Dumke, Executive Director, T2 Accelerator
  • Dianne Murphy, Assistant Professor of Management at University of Wisconsin-Green Bay

“We are excited to sponsor this creative event that allows students to apply their coursework in a practical setting,” said WiSys President Arjun Sanga.


It is onto the Denver finals for UW-Green Bay’s ‘Wisco Ninja’ Luke Chambers

He made it! Revealed in the July 17 episode of NBC’s American Ninja Warrior, Luke Chambers made it past the Denver qualifier and into the Denver finals to be aired nationwide in late August. Chambers, a UW-Green Bay fifth-year senior (Business Administration) with a double major in marketing and management, didn’t complete the difficult course, but made it far enough to stay in the running.

The “Wisco Warrior” has been training for three years following a weight loss transformation that occurred in high school (Bay Port). He competes with Green Bay friends Drew and Dalton Knapp.

“It’s been such an eventful, yet very challenging journey to being accepted to compete on season nine of American Ninja Warrior,” he said. “Working full time, going to school full time (He is also working toward certification in Environmental Sustainability and Business.) and a full training schedule has definitely paid off. I tagged myself as the Wisco Warrior in hopes of putting a good name out in the ninja community for a place that I like to call home.”

Chambers hopes to combine his passions for coaching and ninja warrior to collaborate on the opening of a ninja warrior gym in Green Bay called Warrior Jungle.

“It will be the first ninja gym in Wisconsin and I cannot wait to apply my education to the gym and make it a great experience for everyone who comes to train,” he says. “Along with the opening of Warrior Jungle, this summer I had the privilege to coach at a camp in Tennessee called Ninjafest. It was six weeks long and couldn’t believe how amazing that experience was. I’m excited to help and do whatever I can to watch that program grow as well as it’s the first ninja camp offered to kids as of now.”

For those not familiar with the wildly popular show, its the ninth season of the action-packed competition where contestants tackle challenging obstacle courses in cities across the country. As the competition progresses, competitors continue toward the national finals in Las Vegas, where they take on a four-stage course modeled after Japan’s famed Mt. Midoriyama. The fastest timed contestant who can conquer Mt. Midoriyama wins $1 million.

Photo from America Ninja Warrior website

Thanks for those who sought professional portraits… More open times ahead

Thanks to those who took advantage of open studio times during winter interim to have a professional portrait taken. The Office of Marketing and University Communication hosted a steady flow of faculty and staff. Additional times will be announced for the spring semester. If you have a large group of faculty and staff who are already gathering elsewhere for departmental meetings, photographer Dan Moore is willing to take headshots onsite if his schedule allows. Please contact Moore to arrange.