The official site for UW-Green Bay News and Features
From English to Marketing major; from another institution to UW-Green Bay. Maddie’s journey to UW-Green Bay’s Marketing program was the right business career path for her. Why? She shares in her own words, “because...
Recently, professor of marketing and chair of the MS in data science program Dr. Sampath Kumar was featured in two MoneyGeek Articles about car insurance. Dr. Kumar gives his remarks in the expert advice...
GREEN BAY (WLUK) — Two Green Bay higher education institutions are expanding their partnership to benefit students pursuing a bachelor’s degree. Northeast Wisconsin Technical College (NWTC) and UW-Green Bay signed a Memorandum of Understanding (MOU) on Monday....
GREEN BAY, Wis. (WFRV) – On Monday, Northeast Wisconsin Technical College (NWTC) and UW-Green Bay leaders signed a Memorandum of Understanding (MOU) agreement, further strengthening transfer pathways for students. The two institutions announced that...
Assistant Professor of Marketing at the Cofrin School of Business, Aniruddha Pangarkar recently attended the prestigious “International Business Pedagogy Workshop” organized by Georgia State University in Atlanta, GA. The workshop was organized by leading...
Assistant Professor of Marketing, Aniruddha Pangarkar, and Professor of Marketing Sampath Kumar, recently collaborated on a paper titled “Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions”...
Assistant Professor of Marketing, Aniruddha Pangarkar was featured in a a recent article on WalletHub about the best credit card deals. In the “Ask the Experts” section of the article, professor Pangarkar answers some...
Assistant Professor of Marketing within the Cofrin School of Business, Aniruddha Pangarkar recently had his book chapter published as part of the book “Religion and Consumer Behavior-Influence of Religiosity and Culture on Consumption”. The...
The Austin E. Cofrin School of Business has announced that professor Tarique Newaz is the 2022-23 winner of the Joseph and Eleanor LaForce Faculty Development Award. The Joseph and Eleanor LaForce Faculty Development Award...
UW-Green Bay Assistant Professor of Marketing, Aniruddha Pangarkar was featured in a recent WalletHub article about the best places for Valentine’s Day. In the article, professor Pangarkar provided expert opinion on a few topics...
