Professor Aniruddha Pangarkar has chapter published in “Religion and Consumer Behavior-Influence of Religiosity and Culture on Consumption”
Assistant Professor of Marketing within the Cofrin School of Business, Aniruddha Pangarkar recently had his book chapter published as part of the book “Religion and Consumer Behavior-Influence of Religiosity and Culture on Consumption”. The book is published by the reputed publisher, Taylor & Francis and contains highly selective double-blind peer-reviewed book chapters on this interesting topic by other global research scholars. The chapter that professor Pangarkar wrote is titled, “The Impact of Religion on Consumer Decision-Making”.
The link to the book can be found here. It’s also available on Amazon.