UW-Green Bay Asst. Professor Pangarkar attends international workshop and contributes to AMA conference

Assistant Professor of Marketing at the Cofrin School of Business, Aniruddha Pangarkar recently attended the prestigious “International Business Pedagogy Workshop” organized by Georgia State University in Atlanta, GA. The workshop was organized by leading scholars and educators from prestigious business schools like Georgia State University, Texas A&M University, Indiana University, Michigan State University etc. The workshop was part of the important events organized by Center for International Business Education & Research (CIBER). CIBER was started as a resource for fostering international business education in the United States funded by the United States Department of Education. There are only a few CIBER designated Universities within the United States, of which Georgia State University is an important member. Dr. Pangarkar met several educators in his field of International Marketing at the workshop and discussed many important initiatives such as bolstering student engagement, teaching innovation, and judicious use of case studies in the classroom.

In addition, Assistant Professor Pangarkar recently had his paper titled “’Fear of Missing Out and its Impact on Conspicuous Consumption: The role of affiliation motives and face-saving” accepted at the prestigious American Marketing Association (AMA) conference to be held in San Francisco, CA from August 2-6, 2023. The AMA is the best and most prestigious conference in the world for marketing researchers and scholars. Paper acceptance at the conference follows a double-blind peer review process and is highly competitive. Each year, the conference is attended by renowned scholars from prestigious business schools like Harvard, Stanford, University of Chicago, MIT, Cornell, Dartmouth, Duke, UW Madison, London Business School etc. Dr. Pangarkar’s paper is on a highly relevant, germane, and interesting topic, which involves a multi-method approach, with data collected from two different countries. Besides presenting his research, Prof. Pangarkar will also be making connections with senior industry leaders from Fortune 500 companies attending the conference for the purpose of guest speaking opportunities at UW-Green Bay.

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