UW-Green Bay alumnus Mark Fralick returns to launch his new software

UW-Green Bay distinguished alumnus Mark Fralick ’82 (Business Administration with a dual emphasis in Communication and Computer Science) recently chose his alma mater as the location for his newest product launch. His business ventures and software have revolutionized distribution and warehouse management. In the video, Fralick explains his reason for launching the product at UW-Green Bay.

“I love the ROI in this University — that return on investment… So, for me it’s the perfect spot for us for us to come back to. And the exciting part for me is to make our staff, our experts, our forward thinkers, our software, our IP — our intellectual property — available to the (UW-Green Bay) students, either for independent study or in mentoring through the computer science or the IT side of things.”

In the 1990’s, he co-founded Software Architects Inc., a software company that specialized in Warehouse Management Systems (WMS). While there, Fralick and his business partner created a system called MOCA, a widely adopted computer architecture for logistics and distribution automation. The WMS created on this architecture is now used by hundreds of companies such as Hershey’s, Johnson & Johnson, PepsiCo, and more, is recognized as one of the world’s leading logistics applications and has made more than $1 trillion in shipments across the globe.

After selling Software Architects Fralick went on to create another WMS technology space, called Get Us ROI. As of 2015, Get Us ROI is among the top 1000 fastest growing companies in the US.

In 2016, Fralick accepted the Alumni Association’s most prestigious honor — the Distinguished Alumni Award. He and his wife Patti also operate their own charitable fund and have additionally created a number of scholarships for students in Northeast Wisconsin seeking computer science or engineering degrees.


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