Tickets available for Tuesday, April 23 Phoenix Packers Steak Fry

On Tuesday, April 23, 2019 Green Bay Phoenix athletics and the Green Bay Packers will partner again to host the 19th Annual Phoenix Packers Steak Fry presented by Prevea Health at the Lambeau Field Atrium beginning at 5 p.m. The annual joint venture between Green Bay’s most legendary teams supports the Phoenix Fund, the principal fund for student-athlete scholarships and program support at UW-Green Bay. Over the past 18 years, the proceeds from this event yielded more than $1.6 million for the program. Doors open at 5 p.m. with the traditional steak fry buffet at 6:30 p.m. followed by a program celebrating the success of our nearly 250 student-athletes. Attendees will enjoy highlight videos, a live auction and many Green Bay Phoenix game-day experiences such as the parachute toss, t-shirt giveaways and much more. Check out the website for details.

Register today for annual Scholarship Golf Outing

The Alumni Association returns to the Brown County Golf Course for the 39th Annual Scholarship Golf Outing. New this year, all golfers are automatically entered for a chance to win one of two $100 cash prizes and a $500 cash prize throughout the day! The day also includes a putting contest, 18 holes of golf with power cart, lunch, raffle, hole events, hors d’oeuvres reception and more. Team play will use a four-person scramble format. Prizes will be awarded to the low gross team and handicap team. All golfers receive a swag bag with two beverage tickets. Register by April 30 and golfers receive an additional beverage ticket. Sponsors and golfers needed so that profits can go to UW-Green Bay Scholarships. Register by April 30, 2019 for an additional beverage ticket. Cost is $135 for individuals and $540 for a foursome before June 7.

‘Lennie’ follows a coaching legend at SNC

UW-Green Bay alumna and former assistant coach Amanda Leonhard-Perry was named head coach of the St. Norbert College women’s basketball team today (April 18, 2019). She replaces Connie Tilley who retired after 42 seasons. Perry ’03 was a standout for the Phoenix as a player, and was a member of the Green Bay coaching staff for 11 years. A decorated, four-year player at Green Bay, Leonhard-Perry was a part of teams that finished 86-35, played in three NCAA Tournaments and won four regular-season conference championships. She led the Phoenix in scoring and was a first-team all-conference selection as a sophomore, finishing her career with 1,097 points, 332 assists, 189 steals and 114 three-point field goals. The Business Administration major was also a two-time academic all-conference selection. She completed a master’s degree in sport and recreation at North Dakota State in 2010. Both SNC basketball programs are now led by UW-Green Bay graduates. Gary Grzesk ’96 has been highly successful as the head coach of the men’s program, and just completed his 13th season.

GPS students are collecting donations for the Campus Cupboard

Students in Associate Lecturer Alexander Bozzo’s section of the Gateways to Phoenix Success (GPS) program, are collecting donations for the campus cupboard during the weeks of April 28 and May 5. Any donations will be appreciated, but the cupboard is particularly in need of tuna, toilet paper, peanut butter and any canned goods. If you wish to donate, please drop these items off at the listed locations below, or contact Emily Gerlikovski at gerler07@uwgb.edu if you would rather have them picked up somewhere else on campus. If you have any questions, please contact Bozzo or Emily Gerlikovski. Look for the GPS students on these dates and locations:

-East B Table, April 30 and May 1, near UW Credit Union
-Rustic Range Table, April 29, May 2 and 3
-Cloud Commons Table, May 6 through May 9

UW-Green Bay students want to redefine textbook market

As students at the University of Wisconsin-Green Bay, Wyatt Smet, Garriet Kanis and Zach Zeutzius had an easy time coming up with an idea for the Campus Student Business Idea Contest — an idea that took first place in the contest held a few weeks ago.

“When we were asked to come up with an idea, we looked at a problem we all had,” said Smet, the group’s chief marketing officer. “The cost of textbooks is so high that some students aren’t even buying them, and it’s hurting their learning.”

They defined the problem. Textbooks are not only expensive, they also can be hard to find, hard to sell, driven by market pricing and logistically difficult to acquire. After brainstorming, the team came up with Bookbates, a business that would provide a better solution for buying and selling.

“We are different than the major competitors,” Smet said. “We don’t have an inventory, and all books would be sold in the local market whether it be by meeting or shipping. By not having an inventory and the associated costs, we lessen the risk.”

These three partners already have gained the experience to understand business risk. Smet is from a family that owned hair salons and currently works several jobs, including weekend management at a golf course, while going to school full time.

Kanis, the chief executive officer, has worked in his family’s hardware business for 18 years, and Zeutzius, the chief operating officer, has a financial planning business. All are students of Green Bay SCORE mentor Ryan Kauth, lecturer of entrepreneurship at UW-Green Bay and an inspiration for the students.

“The certificate of entrepreneurship that is offered has really helped me understand what entrepreneurship is,” Smet said. “I never really thought I would start a business, but talking to Ryan really got me excited about what could happen.”

The thought of starting a business is now a goal, and Bookbates is being pursued as a possibility. With a well thought-out business model and plan, details are being fine-tuned as they enter other contests and look for investors.

“After we won that first pitch contest, it was like, ‘We can do this,’ Smet said.”

They have clearly defined their customer base; a base that includes about 20 million college students in addition to professors, stores, academic institutions and book enthusiasts.

They have a marketing and growth strategy that includes targeting specific geographical areas, attending college fairs and registration days, use of social media and paid advertising, creating relationships with professors and developing a website.

Most importantly, they believe they have found a void in the market that Bookbates can fill.

“A lot of entrepreneurs fail because they don’t know what sets them apart from their competition. We know that and that’s why we can be successful,” Smet said.

That difference is offering both online and local buying with market-driven pricing. Plans include the development of an app that will allow buyers to search by geographic area to make it easier to make the transaction.

All three have done their research. In addition to studying the competition, they have gone directly to students for input and have incorporated the suggestions.

“Using our platform, a buyer will be able to locally sell,” Smet said. “They can take a picture of the book, state the condition and post it out there. The pricing will be based on what they want to sell it f! or.”

Costs for selling will include the options of a transaction fee or various subscriptions. The fees have been set based on the revenue that will be needed to realize a profit. They are estimating a cost of about $400,000 to launch.

“We know this is very expensive, but there are companies out there that focus on entrepreneurs and business start-ups,” Smet said. “We just started putting the business together this year and are ready to hit the ground running. We have talked to our customers and know how successful this can be.”

Note: reprinted with permission from the Green Bay Press-Gazette, Tuesday, April 16, 2019. The story was not posted online.

By Tina Dettman-Bielefeldt, co-owner of DB Commercial Real Estate in Green Bay and past district director for SCORE, Wisconsin.

Send e-mails to branch colleagues through uwgb.edu accounts

The Division of Information Technology (IT) successfully completed migration of UW Colleges email, OneDrive, and SharePoint data for  branch employees. From this point, branch campus employees are only using their UW-Green Bay accounts. All communication sent to their UWC accounts are being forwarded to their UW-Green Bay account through June 2020. All branch employees can now be found within the UW-Green Bay global address list.