Faculty note: Prof. Pangarkar paper accepted at prestigious Global Fashion Management Conference

“Influencer Advertising on Social Media: Impact on Purchase Decisions of Luxury Fashion Brands” with Assistant Prof. Aniruddha Pangarkar (Marketing) as the first author, has been accepted at the prestigious Global Fashion Management Conference, held every year in various global locations (this year, the conference is virtual because of COVID restrictions). This is the premier conference for research on luxury brands consumption, where global researchers from across the world present their research each year.