New business-expansion counselor joins SBDC network

The state’s network of Small Business Development Centers welcomes John Winkler as a small-business counselor for the northern region.

Winkler will split time among the University of Wisconsin’s Green Bay, Oshkosh, Stevens Point and Superior campuses. He will provide technical assistance for second-stage companies and high-impact businesses most capable of job creation or attracting new capital. Specifically, he will assess growth and new market expansion for existing and start-up businesses, and refer clients to potential sources of capital.

Winkler comes with significant experience to assist entrepreneurs, having started both a manufacturing operation and a service business in Northeastern Wisconsin.  He has also served a variety of roles in other manufacturing companies, including general manager. He holds a master’s in business administration from the University of Virginia.

The hiring of the new counselor is made possible through the Small Business Jobs Act of 2010 and increased funding to the SBDC from the federal Small Business Administration. At least five such positions are being created throughout Wisconsin. Officials from the state’s northern region say the hiring of Winkler provides more capacity to address unmet needs and enhance services that accelerate the growth of businesses with high growth and job creation potential.

Appointments with Winkler can be made by contacting him directly at 920-360-4797; e-mail:

About the Wisconsin Small Business Development Centers:
The Wisconsin Small Business Development Center Network provides business guidance and training to existing and aspiring entrepreneurs through a wide variety of educational classes and programs. The SBDC Network consists of twelve service centers and four specialty centers located at four-year University of Wisconsin campuses. The SBDC Lead Center is housed in the UW-Extension’s Division of Entrepreneurship and Economic Development. The Wisconsin SBDC addresses the goals of its other primary stakeholder and funder, the SBA, through its continuing focus on high-impact businesses, innovation, and long-term counseling.


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