UW-Green Bay’s Cofrin School of Business welcomes Erik Losby ’99 to its Advisory Board


Green Bay, WI — The University of Wisconsin-Green Bay’s Austin E. Cofrin School of Business is proud to welcome Erik Losby, Vice President, Digital Product Management and Analytics at Milwaukee Tool, as the newest member of its Advisory Board.

In his current role, Losby leverages emerging first-party digital platforms to develop user-specific experiences and services for the professional trades. He brings with him a wealth of knowledge and professional experiences including strategic brand development, product development, and sales/channel management to successfully commercialize new product lines in the consumer goods space with Rubbermaid, Irwin Industrial Tools, Rayovac, Gardner Bender, and now Milwaukee Tool.

“The marketing major is one of the fastest growing programs at UW-Green Bay. Courses in digital marketing are not only in high demand, but changing rapidly, with both current students and returning professionals eager to brush up their skills,” says Matt Dornbush, dean of the Cofrin School of Business. “Erik’s experience in brand development, digital product development, and digital marketing make him a valuable addition to the school’s advisory board.”

“UW-Green Bay gave me an opportunity when I was struggling to find my future as a college student. They invested in my potential, and for that, I’m forever grateful and happy to give back,” said Losby. “I’m excited to work with the Cofrin School of Business because of their commitment to the region and willingness to stay agile in the face of change.”

In his free time, Losby enjoys spending time with his wife, Sherri, and their pets in the outdoors. He is an avid fly fisherman chasing many types of fish throughout the globe.

About the Austin E. Cofrin School of Business

The Cofrin School of Business was established in 2010 through the generosity of the family of Austin E. Cofrin, the founder of Green Bay’s Fort Howard Paper Company. Today the college serves over 1,500 degree seeking students at the associate, bachelor, and master’s degree level. The potential for external collaboration is supported through the Small Business Development Center, the newly established Willie D. Davis Finance and Investment Laboratory,the Charles Schwab Foundation Center for Personal Financial Planning, a partnership with TitletownTech and other numerous long-standing relationships. For more information, visit the Cofrin School of Business web site.

About UW-Green Bay
The University of Wisconsin-Green Bay is a school of resilient problem solvers who dare to reach higher with the power of education that ignites growth and answers the biggest challenges. Serving 10,300 undergraduate, graduate, and doctoral students as well as 67,500 continuing education learners annually, UW-Green Bay offers 200 academic degrees, programs, and certificates. With four campus locations in Northeast Wisconsin, the University’s access mission welcomes all students who want to learn, from every corner of the world. Championing bold thinking since opening its doors in 1965, it is a university on the rise – Wisconsin’s fastest growing UW. For more information, visit www.uwgb.edu.


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