Students dial in to cellular-service industry in classroom presentation

It’s a relatively small bit of news, but worth mentioning here in that it is indicative of the type of thing that happens in classrooms at UW-Green Bay with some regularity. For students in Prof. Sampath Ranganathan’s introductory marketing course, the April 27 class was a chance to hear from the experts in the hyper-competitive cellular sales and service market. Chris Rathsack, director of sales in Wisconsin for US Cellular and Eric Larson, area sales manager for US Cellular, spoke about their organization’s marketing strategy and responded to student questions about marketing and product portfolios. The transformation and rebranding of US Cellular was the topic of the popular business book The Pursuit of Something Better (2009) by Dave Esler and Myra Kruger. Although unconventional CEO Jack Rooney was the primary person profiled, the book also mentioned Rathsack’s contributions.