A big year for TaylorMade
Mark King, CEO and president of TaylorMade-adidas Golf, is a 1981 Business Administration graduate of UW-Green Bay, a member of the Foundation Board of Directors and one of the school’s most prominent alumni. We follow his company’s success with interest.
From this week’s edition of the Golf Digest e-magazine:
JUST HOW DOMINANT was TaylorMade-adidas Golf (TMaG) in 2012? The company, which includes the TaylorMade, Adidas, Adams and Ashworth golf brands, reported sales of more than $1.7 billion in 2012, a record for a golf-equipment company and a 48-percent increase over its 2010 sales. Citing figures from Golf Datatech, TMaG said it experienced double-digit increases in market share of metalwoods (up 21 percent in 2012 for a 47-percent share) and in irons (up 32 percent for a 25-percent share). Chairman Herbert Hainer of parent company Adidas AG called TMaG’s performance a “major highlight” in an earnings conference call with investors last week, and he predicted more growth, saying, “I fully expect the distance between our sales and our nearest rivals to further widen in 2013.” — Mike Stachura