SBDC helps launch hard seltzer alternative

American consumers have taken a strong liking to ready-to-drink cocktails, and now Wisconsinites will soon have a brand to call their own. Sheboygan food and beverage startup SNFood & Beverage LLC is gearing up to launch Carbliss, its brand of canned cocktails, in stores statewide.

Adam Kroener and Amanda Lennartz of Glenbeulah are the entrepreneurs behind the beverage. The duo began mixing drinks in their kitchen using vodka, flavored water and natural extracts after they started searching for a more nutritional summer cocktail option while on the popular Keto diet.

Kroener also enrolled in a leadership program to help jumpstart Carbliss’ launch. That’s where he met Ray York, a business counselor at the Sheboygan County Economic Development Corporation (SCEDC) and the Small Business Development Center (SBDC) at the University of Wisconsin-Green Bay, who helped them get the business off the ground. See more via WisconsinINNO, Hard Seltzer Alternative: Mixed Drink Startup Carbliss Launches.