Taco Bell CEO Mark King explains how a mindset fueled by ‘restless creativity’ will help the chain grow into a $20 billion global lifestyle brand, following his success at Adidas (YUM) | Usa news site
Mark King spent his first days as CEO of Taco Bell at a hotel in the California desert. The former Adidas executive landed at the iconic fast-food brand in the summer of 2019 during one of Taco Bell’s last big creative events. The chain had turned a Palm Springs hotel into a Taco Bell-themed resort – an immersive hospitality experience geared for super fans and celebrity influencers.The resort, nicknamed The Bell, featured branded hotel swag, exclusive meals made from Taco Bell ingredients, and nightly Feed the Beat concerts by the pool.
