An XXXL golf hole? TaylorMade’s King is outside-the-tee-box thinker

Many at UW-Green Bay know that Mark King — a 1981 Business Administration grad, president of golf equipment giant TaylorMade, and University trustee — is not a buttoned-down CEO. He’s funny, candid and provocative. He’s also trying to shake up the tradition-rich (stodgy) world of golf, always with the purpose of boosting sales. His latest brainstorm? Let’s make golf easier, and give average players a better chance to score lower and have the thrill of holing impossibly long putts, by increasing the diameter of the hole from 4.5 inches to 15. Sports Illustrated Golf has a new profile of King and his bold ideas for his industry’s future – read story.