In the news: Social media’s Richter weighs in for story on Super Bowl ad

UW-Green Bay Social Media Specialist (and newly engaged person) Jena Richter was interviewed Monday for a WBAY, TV 2 news story about a controversial Super Bowl ad. Many on social media reacted negatively to an insurance company spot featuring a young child who says he won’t be able to experience certain things in life because he died in a preventable accident. “Most people were just kind of upset their fun evening was interrupted with this depressing commercial,” Richter said, discussing social media reaction to the ad. Reporter Ellery McCardle also interviewed a mother who lost her young son to drowning, who said the spot carried an important and timely message about accident prevention. Full story.