Consumers’ patterns are rapidly changing over the course of the pandemic. Talk to our expert!
Consumers are becoming far more minimalistic according to UW-Green Bay faculty expert Assistant Prof. of Marketing, Aniruddha Pangarkar, who recently had his research published in Journal of Business Research, a top-ranked academic business journal. He found that consumer patterns are changing and consumers are not engaging nearly as often in indiscriminate or impulse purchases. Through practicing minimalism and decluttering their homes, consumers are able to discover happiness, reduce stress levels, improve the quality of their lives, and experience well-being.
Set up an interview with Prof. Pangarkar at email@example.com.
Actor Tony Shahloub gets a history lesson (and PBS Special) with help from University Archives
Next week award-winning actor and Green Bay native Tony Shalhoub will receive a family history lesson, from Henry Louis Gates Jr. on the nationally broadcast program, “Finding Your Roots.” The feature airs at 7 p.m. Feb. 9 on PBS. Celebrities on this popular genealogy show learn for the first time about powerful and personal stories of their ancestors. This time there is a UW-Green Bay tie.
Deb Anderson, UW-Green Bay archivist, was contacted in 2019 to help with a research question and provide copies of original documents on the Shalhoub and Seroogy families. At first this seemed like a run-of-the-mill request for the Archives team. Anderson, a fan of the program, quickly connected that the researcher was actually a member of the production team for the PBS show.
For an archives department, Anderson explained, “this is the holy grail for those who help families with their family history! Helping with research discoveries for ‘Finding Your Roots’ is akin to feelings you might have when meeting a favorite celebrity…or a Green Bay Packers player!”