School of Business’ McCartney offers marketer’s take on Adrian Peterson case

WLUK, Fox 11 News turned to Cofrin School of Business Senior Lecturer Don McCartney Wednesday (Sept. 18), seeking a marketing expert’s perspective on the controversy surrounding the Minnesota Vikings’ Adrian Peterson. Reporter (and UW-Green Bay alum) Ben Krumholz talked to McCartney about news that several organizations suspended their sponsorships with the Vikings after the team initially hesitated to bench Peterson as he faces a charge of felony child abuse. The Vikings say sponsorship pressures didn’t influence their ultimate decision to suspend Peterson — and McCartney believes them. “It’s the NFL, they’ll get sponsors,” he said. “The NFL, it’s still the best sporting event out there as far as the United States goes. It still has that brand name.” When it comes to larger concerns about the league, the Green Bay Packers have less to worry about than other teams, McCartney added. “They’ve got a great reputation,” he said. “They deal with issues very straightforward and they make sure they hire the right people, as well.” Full story.