Staff note: Trombley article featured

Assistant Vice Chancellor for the Division of Enrollment Services, Christina Trombley, has a article published in The EvoLLLution — an online newspaper with a higher education focus. Understanding the Benefits and Defining the Inputs: CRMs in the Modern Institutional Environment, went live on Thursday, June 29. “In this interview, Trombley reflects on the critical role a CRM can play in supporting institutional recruitment, retention and cost management, and expands on the importance of adequately committing to implementation and set-up of the system to ensure it performs as expected.”