From the social media winner’s circle: It’s quality, not quantity

TV-5 personality Erin Davisson filed a news report last week wrapping up the national “tweet race” that raised money for charity and also gave victorious participant and UW-Green Bay employee Todd Sanders a new Mercedes-Benz. Sanders summed up the contest, and social media, as follows: “It’s not strictly a numbers game, it’s not how many followers you have or your celebrity, it’s more about your community and engagement… Mercedes… they just need to engage the community that they do have,” Sanders said. See the WFRV-TV report.