Seriously social: Clampitt talks elections, social media with WLUK

UW-Green Bay Prof. Phil Clampitt offered his expertise for a Sunday (Jan. 29) TV news story on the importance of social media and elections. Clampitt, Information and Computing Science, told WLUK, Fox 11 that those who master social media are likely to experience a degree of electoral success — but that Facebook, Twitter and the like may never replace more traditional communication, such as TV ads. Social media facilitate feedback and allow politicians to connect with voters on new levels, Clampitt said. But using the tools properly is critical. Full story