On Monday, Nov. 11, 2019, UW-Green Bay hosted the first event of the annual Startup Green Bay Week, as per tradition. This year, the UW-Green Bay Entrepreneurial Finance class opened its classroom to the public, including local press, for what would have been a typical guest lecture. However, Aaron Kennedy, founder of Noodles and Company and UW-Green Bay Entrepreneur-in-Residence at Titletown Tech, filled the room. Kennedy motivated with his startup story and how he came to be where he is today. He detailed his journey from graduate school at UW-Madison, to working on launching Lunchables for Oscar Meyer, and then moving on to Pepsi where he helped turn the soft drink into the “Taste of a New Generation.” Kennedy concluded his story with his work at Titletown Tech, where he helps startups invest into branding themselves well and fine-tuning their marketing. More on Kennedy’s talk was covered in a story by business reporter Jeff Bollier in the Green Bay Press Gazette.