On Monday, Nov. 11, 2019, UW-Green Bay hosted the first event of the annual Startup Green Bay Week, as per tradition. This year, the UW-Green Bay Entrepreneurial Finance class opened its classroom to the public, including local press, for what would have been a typical guest lecture. However, Aaron Kennedy, founder of Noodles and Company and UW-Green Bay Entrepreneur-in-Residence at Titletown Tech, filled the room. Kennedy motivated with his startup story and how he came to be where he is today. He detailed his journey from graduate school at UW-Madison, to working on launching Lunchables for Oscar Meyer, and then moving on to Pepsi where he helped turn the soft drink into the “Taste of a New Generation.” Kennedy concluded his story with his work at Titletown Tech, where he helps startups invest into branding themselves well and fine-tuning their marketing. More on Kennedy’s talk was covered in a story by business reporter Jeff Bollier in the Green Bay Press Gazette.
The UW-Green Bay Entrepreneurial Finance class went off campus on Wednesday, Nov. 13 to take part in Startup Green Bay Week. Class members attended 1 Million Cups Green Bay, a community of entrepreneurs and entrepreneurial support personnel for entrepreneurs across the nation to connect with on the second Wednesday morning of each month. Entrepreneurs present on their business and their customers, and community members engage with them to help them advance their businesses.
For the 1 Million Cups Green Bay Startup Green Bay Week event, a panel of three entrepreneurs gave an update since they presented at 1MCGB earlier this year or last year. UW-Green Bay Entrepreneurship lecturer Ryan Kauth (business) served as the panel facilitator.
Photo credit: Matthew Kee
Green Bay entrepreneurs Bed Cadman of Voyageurs Sourdough and Sam Brown of Coffee Wizardz recently spoke to members of the UW-Green Bay Entrepreneurial Finance class about their successful crowdfunding campaigns on Kickstarter to help finance the growth of their new businesses. Both entrepreneurs raised money above their goals and used the campaigns to further the marketing of their businesses.
Cadman is buying new equipment to bake more sourdough loaves and is planning a new location in the Rail Yard Innovation District in downtown Green Bay. The business has grown in the last year to 300 sourdough loaves per week. Brown’s funds will be used for a coffee roaster and he is planning a heightened presence at local farmers markets and pop-up experiences—including in Cadman’s new space—with his unusually cool coffee drinks (said to involve a bit of wizardry).
UW-Green Bay’s Entrepreneurial Finance class takes place in the fall semester and is part of the entrepreneurship program, which is open to UW-Green Bay students of all majors. Other courses include eEntrepreneurship & Digital Management (online Fall and Spring); Small Business Management & Family Entrepreneurship (online Fall and January interim and Spring and Summer); and New Venture Acceleration (Spring).
‘Selfie’ photo credit Ben Cadman (left).
Please note the date correction. This event is Nov. 11, 2019.
UW-Green Bay will kick off Startup Green Bay Week with an event featuring Titletown Tech Entrepreneur-in-Residence, Aaron Kennedy. Kennedy will tell the story of his entrepreneurial journey from founding Noodles & Co. to his role now with Titletown Tech, UW-Green Bay and the UW System. The event will be Nov. 11 on the Green Bay Campus in Wood Hall, Room 202 from 9:30 a.m. to 10:45 a.m. The event is part of the BUS ADM 373 Entrepreneurial Finance class, but is open to the public as well.
To RSVP, though not required, or for more information about the event, go to the Startup Wisconsin Week site and choose “Green Bay” from the “City” dropdown menu in the upper left hand corner of the page. You can also contact Ryan Kauth at KauthR@uwgb.edu if you have questions. Visitors to campus can park in the Wood Hall parking lot located on this campus map. Visitors who come to campus often, other than for sports events and Weidner Center events, can request a free virtual parking permit.