The Carnegie Dartlet presentation has moved to Wednesday, Feb. 26, 2020 from 2 to 3 p.m. in the Fort Howard Hall of the Weidner Center, rather than the University Theatre. The entire UW-Green Bay community has been invited to the University reveal (results of the research by the higher education marketing firm). The reveal will share results and recommendations that will shape the way UW-Green Bay communicates its story to future Phoenix and beyond. The event will be live streamed for convenient remote viewing. The link can be found here.
Over the last five years, UW-Green Bay has partnered with Carnegie Dartlet, a reputation research and marketing company, for digital advertising. In the last few months, the University extended the partnership with a research project to clarify and define UW-Green Bay’s voice and marketplace positioning. Carnegie Dartlet’s consensus-building method is built around the input of the people who know UW-Green Bay best: faculty and staff, alumni, community members and other campus stakeholders, as well as prospects. The results are important to the University’s future.