SBDC at UW-Green Bay among partners for 4-week lean marketing series
The Small Business Development Center at UW-Green Bay is a partner in presenting “Marketing Made Lean,” a four-part series for micro and small businesses developed by the Fox Valley Technical College Venture Center Team.
Two of five Marketing Made Lean series will be presented at the Green Bay E-Hub, 443 S. Jackson St., Ste. 102, Green Bay. They will be offered from 5:30-9:30 p.m. Wednesdays, April 2-23, and 9 a.m.-1 p.m. Fridays, April 25-May 16. Additional series times for other locations are available at www.fvtc.edu/MarketingMadeLean.
Participants in the four-part, 16-hour Marketing Made Lean series will learn to use techniques for gathering customer insights and feedback to increase brand awareness. The program will introduce attendees to entrepreneurial marketing, and engage them in hands-on activities designed to reinforce concepts and create a lean marketing plan complete with budgets and expected return-on-investment. The sessions are broadly broken out to include “Defining your Business Purpose and Reconnecting with your Vision” (week one); “Positioning and Developing Marketing Channels” (week two); “Customer Relationship Strategies” (week three); and “Marketing ROI, Strategic Plan and Implementation” (week four).
The cost for Marketing Made Lean is $249, with participants able to apply for a $50 grant and secure their seat for $199. All refreshments, materials, books and one-on-one coaching are included in the cost. More information and an online application are available online at www.fvtc.edu/MarketingMadeLean. Interested parties also may call (920) 996-2949 or email venture@fvtc.edu.
The Small Business Development Center (SBDC) at UW-Green Bay is part of a statewide network of SBDCs working with business owners and entrepreneurs to facilitate business growth and improvement, and to launch successful new companies. Through no-cost consulting, low-cost entrepreneurial education, and strategic facilitation, SBDC experts serve as resources for small and emerging mid-size companies. The Wisconsin SBDC is hosted by the University of Wisconsin-Extension and is funded in part through a cooperative agreement with the U.S. Small Business Administration. For more information, visit www.uwgb.edu/sbdc or follow the SBDC on Twitter, @uwgbsbdc.
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