The Green Bay Packers’ stock sale was a smashing success, it was reported this week, with a total of 268,000 shares — worth a whopping $67 million — sold since the sale began Dec. 6. Part of the equation, UW-Green Bay Prof. Phillip Clampitt told the Press-Gazette, is that the team had the perfect combination of brand, public awareness and buying convenience to make the sale successful. “I think the ability to buy online was a big thing,” Clampitt says in a story that appears in Friday’s (March 2) newspaper. “Plus, we’ve moved to a really mobile culture. If it’s available in Wisconsin, it’s got to be available everywhere.” Full story.
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