UW Board of Regents Approves Name Change Request for UW-Green Bay’s New Campuses

Green Bay, Wis. — The UW Board of Regents today (August 24, 2018) approved the request of UW-Green Bay Chancellor Gary L. Miller to change the names of the three campuses now connected to the University as a result of the System’s ongoing statewide restructuring process. Effective immediately, the universities in Marinette, Manitowoc and Sheboygan will become UW-Green Bay, Marinette Campus; UW-Green Bay, Manitowoc Campus and UW-Green Bay, Sheboygan Campus. Editor’s note: the acronym “UWGB” paired with each of the campuses is not an acceptable alternative.

“From the beginning of the restructuring process, we made a promise to Northeast Wisconsin that we aim to have one University with a unified faculty, staff and student body at four campuses,” said UW-Green Bay Chancellor Gary L. Miller. “The name change approved by the Board of Regents fulfills our obligation. We believe this name change allows each community to maintain the tradition and history of their campuses, while leveraging the international Green Bay brand.”(Editor’s note: A new video capturing the spirit of the new UW-Green Bay and its three new campuses is available for viewing and sharing at Welcome to the New UW-Green Bay.)

Recommendations for the name change for each campus were developed by a team that included representation from all four campuses and included the solicitation of letters of support from local governments including each County Board Chair. In addition, an online identity branding survey provided opportunities for stakeholder input. Details on correct name usage and accompanying logos for each institution are attached.

Miller noted that a Restructuring Planning Team has been working for the better part of a year with businesses, schools, non-profits, governments and community members to introduce UW-Green Bay in its three new communities. “We look forward to continuing that process to create long-term relationships which we know will bring further success to each campus,” he added.

According to Miller, this fall the University will undertake a region-wide assessment of higher education needs, economic drivers and partnership opportunities on the way to the development of a strategic framework for the new UW-Green Bay.

About the UW-Green Bay Restructuring
On July 1, 2018 UW-Green Bay, UW-Marinette, UW-Manitowoc and UW-Sheboygan became one university with one mission. The new UW-Green Bay is a four-campus university with a 16-county footprint, 700 ongoing employees and a projected enrollment of about 7,700 students. Until September 1, students can apply for free to the Manitowoc, Marinette and Sheboygan campuses for fall 2018.

The footprint of the new UW-Green Bay includes nearly one half of Wisconsin’s coastline on the world’s largest freshwater ecosystem and some of the most pristine natural areas and tourist spots in the country. The regional ecosystem also includes a large and growing manufacturing and health care sector and a solid foundation of business and nonprofit enterprises. All four campuses support vibrant art and music programs and are considered hubs of community activity.

About the University of Wisconsin-Green Bay
The University of Wisconsin-Green Bay is a comprehensive public institution offering undergraduate, graduate and doctoral programs to nearly 8,000 students with campus locations in Green Bay, Marinette, Manitowoc and Sheboygan. Established in 1965 on the border of Green Bay, the University and its campuses are centers of cultural enrichment, innovation and learning. The Green Bay campus is home to one of the Midwest’s most prolific performing arts centers, a nationally recognized 4,000-seat student recreation center, an award-winning nine-hole golf course and a five-mile recreational trail and arboretum, which is free and open to the public. This four-campus University transforms lives and communities through student-focused teaching and research, innovative learning opportunities, powerful connections and a problem-solving approach to education. UW-Green Bay’s main campus is centrally located, close to both the Door County resort area and the dynamic economies of Northeast Wisconsin, the Fox Valley region and the I-43 corridor. UW-Green Bay offers in-demand programs in science, engineering and technology; business; health, education and social welfare; and arts, humanities and social sciences. For more information, visit www.uwgb.edu


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