UW-Green Bay partners with Festival Foods, Kohler and Prevea Health to offer a certificate in Exceptional Customer Experience


Green Bay, WI —UW-Green Bay now offers a new certificate program designed to deliver a distinctive customer experience that not only impresses customers but also creates value, growth and competitive advantage. Local experts from Festival Foods, Kohler and Prevea Health will share insights gained from thousands of customer interactions and connections over five sessions. Registration is open.

Today’s customers are looking for a personal connection with the companies they engage with. This means that customer experience is of paramount importance to every company and affects every single touchpoint between your company and customers—from sales to marketing to product development to billing to customer service.

“Customer service isn’t just about transactions,” shares Jess Lambrecht, executive officer of UW-Green Bay Continuing Education and Workforce Training. “It’s about building relationships and leaving a lasting impression. As we prepare for the NFL Draft and the influx of visitors to our community, it’s crucial that we showcase the warmth and hospitality that define us. Every interaction is an opportunity to create a positive memory, not just for our local residents but also for those visiting from afar. Let’s ensure that each guest leaves feeling welcomed, valued and eager to return.”

All businesses seek long-lasting customer relationships. UW-Green Bay and its partners hope to transform the employee perspective with a certificate program that reframes operations and communications with a singular focus on exceptional customer experience. The program is suitable for new or existing employees or whole teams.

The program was designed to help employees embrace a customer-centric mindset with courses that will help to set your company apart. The program comprises five interactive modules available online anytime and take approximately five hours to complete.

  • The Customer Experience
  • The Culture of Customer Experience
  • Internal Customer Experience
  • Conflict in Customer Experience
  • Critical Communication Skills

Industry experts will share their secrets on exemplary customer service, including:

  • Jesse Gast – Senior Facilitator, Festival Foods
  • Kelsey Leibham – Front Desk Manager, Kohler Company
  • Jeremiah McDuffie – Chief Visionary Officer, Oshkosh Food Co-op
  • Madeline Mittlestadt – Manager of Patient Experience, Prevea

Upon successful completion of sessions, participants can earn a UW-Green Bay Exceptional Customer Service badge. To learn more about the certificate program, visit the website or contact Nicole Virant, Program Specialist, at virantn@uwgb.edu or 920-465-2548.

The Exceptional Customer Service Certificate Program is sponsored by the Division of Continuing Education and Workforce Training, dedicated to upskilling, reskilling and new skilling.

About UW-Green Bay
The University of Wisconsin-Green Bay is a school of resilient problem solvers who dare to reach higher with the power of education that ignites growth and answers the biggest challenges. Serving 10,300 undergraduate, graduate, and doctoral students as well as 67,500 continuing education learners annually, UW-Green Bay offers 200 academic degrees, programs, and certificates. With four campus locations in Northeast Wisconsin, the University’s access mission welcomes all students who want to learn, from every corner of the world. Championing bold thinking since opening its doors in 1965, it is a university on the rise – Wisconsin’s fastest growing UW. For more information, visit www.uwgb.edu.


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