UW-Green Bay SBDC adds well known program for strategic planning, benchmarking

The Wisconsin Small Business Development Center (SBDC)  is partnering with Comparison International’s PROBE business consulting network to bring Wisconsin companies a new benchmarking and process-improvement tool at no cost to the client. PROBE – for PROmoting Busines Excellence – employs exclusive software that uses global business data that grows more robust with each new client. UW-Green Bay director Ryan Kauth is one of 12 certified PROBE facilitators in the Wisconsin SBDC network.

PROBE facilitators guide clients through a performance analysis that compares their company to industry peers. Armed with that knowledge, the facilitator and client work together to identify and prioritize areas for business development and process improvements.

Kauth said, “We are pleased to bring this powerful program to small businesses and manufacturers in the 18-county New North region. With PROBE, we are providing companies with a diagnostic analysis they can’t easily access any other way.”

The PROBE network’s benchmarking software and assessment tools enable SBDC consultants to more efficiently help clients who want to:

  • Examine their performance as compared to highly successful companies
  • Identify strengths and target areas for improvement
  • Generate action plans for greater competitiveness
  • Implement strategies for better business practices and enhanced performance

The Wisconsin SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. Through no-cost consulting, educational resources, and specialty services, the SBDC guides entrepreneurs through the process of business creation and helps established businesses grow.

For more information on PROBE and the UW-Green Bay SBDC, call Director Ryan Kauth at (920) 496-2117 or visit www.uwbg.edu/sbdc.


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