Days 7 to 10 at the EIA in Cascais, Portugal

Cofrin School of Business lecturer on Ryan Kauth is keeping the campus community informed about the progress of UW-Green Bay students and recent graduates at the European Innovation Academy. Here’s the latest:

Marketing mentors arrived to the European Innovation Academy on Day 7 to help students prep for the Startup Expo, in which the students gave a 30-second pitch on their startup so far and got customer feedback on their digital prototypes. The goal is to earn a spot in the Product Sprint, which prepares for Day 15 pitching carousel, by Day 10. To get a spot in the Product Sprint, teams have to prove traction through the launch of their marketing campaigns by Day 8, in order to earn 1,000 leads by Day 10, make actual revenue (which one UW-Green Bay student’s team already accomplished,) or to get LOIs from companies.

On Day 8, teams focused on their revenue models, taking into consideration their target market and customer feedback, and worked on their marketing strategies with mentors. The goal is a spot at Product Sprint on days 11 to 13, where teams get to work with software, hardware and UI/UX mentors. UW-Green Bay Lecturer Ryan Kauth (International Business) served as the chief mentor for five teams at the European Innovation Academy, including team HiLume, whose CBO Paulina Godlewska is a UW-Green Bay student (Business Administration).

Paulina Godlewska (second from left) and her team “HiLume”

Day 9 was the last day for students at the European Innovation Academy to work with their marketing mentors to launch their startup on Day 10. Days 9 and 10 conclude week two at the EIA in Cascais, Portugal.

Ryan Kauth (first from left) with one of the teams he mentored, StyleSteal.