UW-Green Bay Profs. Praneet Tiwari, Anup Nair, and Vallari Chandna present multiple papers at academic conference

UW-Green Bay Asst. Teaching Professor Praneet Tiwari (Business Administration), Asst. Teaching Professor Anup Nair (Marketing and Management), and Professor Vallari Chandna (Marketing and Management) have co-authored multiple papers that they recently presented at the Southeast Decision Sciences Institute Annual Conference.

The first of these was related to the antecedents and consequences of initial strategy formulation (particularly cybersecurity, knowledge management, and social media marketing strategies), for new entrepreneurial ventures. The second paper related to how small and medium enterprises utilize social media engagement to improve brand loyalty and other positive outcomes for the business.  Both papers were well-received at the conference.