Dr. Pangarkar is published in International Journal of Advertising

Dr. Aniruddha Pangarkar, Assistant Professor of Marketing at The Cofrin School of Business, has recently had his paper titled “Conspicuous and Inconspicuous Consumption of Luxury Goods in a Digital World: Insights, Implications, and Future Research Directions” published in the prestigious International Journal of Advertising. International Journal of Advertising is ranked “A” as per ABDC rankings, a ranking system that top business schools in the United States and worldwide follow. The impact factor for International Journal of Advertising is 6.70, which is very high. This is Dr. Pangarkar’s 9th publication after joining UWGB and 6th in an “A” ranked journal (all as first author).