The UW-Green Bay chapter of the Public Relations Student Society of America earned top prize in the Edelman Case Studies Competition in Chicago on March 20 and 21. The competition took place at the regional competition hosted by the student chapters of Loyola University and Columbia College, and brought together students from across the region to learn, discuss and compete.
During the case study competition, students competed in teams to find the best solution for the proposed client. Teams then presented to a judging panel of executives from Edelman Public Relations, the world’s largest public relations firm, with more than 5,000 employees in 65 cities.
Communication major Taylor Thomson, president of the UW-Green Bay PRSSA chapter, headed a team that included executive board and chapter members William Canzoneri, Leah Christianson, Sally Henne, Michael Kinscher, Emily Schuh, Katelyn Staaben and Katie Vlachina.
The success in Chicago continues a run of strategic thinking, training and application opportunities at which UW-Green Bay Communication students have excelled.
Earlier this semester, the UW-Green Bay PRSSA group was retained by the state Red Cross, of Madison, to devise a public relations and communication campaign for blood donation awareness on college campuses.
The student organization was chartered January 24, 2014. The chapter has already successfully completed one project for the UW-Green Bay Admissions department; the planning of Communication Preview Day, and has attended several national and regional conferences. With these early accomplishments, the chapter has grown to nearly two dozen, dues-paying members.