More than 25 UW-Green Bay students earn Google Analytics certification in entrepreneurship class

More than 25 students taking BUS ADM 371 eEntrepreneurship and Digital Management, UW-Green Bay’s digital twist on a typical intro entrepreneurship class, have earned their Google Analytics Individual Qualification (GAIQ) certification. To take the GAIQ exam, students studied several hours of Google Analytics for Beginners than Advanced Google Analytics. To earn the certification, students had to score 80% or better on a 70-question multiple-choice timed exam.

The eEntrepreneurship and Digital Management course introduces digital entrepreneurship concepts via weekly video cases with a “Choose Your Own Adventure” style. The video case makes students choose between 2-4 decisions that entrepreneurs have to make, and students reflect on their choices in an online discussion board. Students also learn how to lead virtual teams in the class. Virtual teams are then formed with the task of creating a Launch Plan for an online startup. The Launch Plan includes a voice over slide deck presentation and a digital business prototype of a new online business using free web development and social media tools. Virtual teams of students in the spring 2020 class will also compete in a social media simulation which badges the skills they will learn, including managing a significant weekly social media marketing budget.

eEntrepreneurship and Digital Management is the first of four entrepreneurship courses at UW-Green Bay. Entrepreneurship courses at UW-Green Bay are open to all majors. Students can earn a four-course certificate or an entrepreneurship emphasis in a business administration major.

Fall 2019 issue of Levintova’s and Boswell’s ‘The Syllabus Journal’ has been published

University of Wisconsin-Green Bay associate professors Caroline Boswell (Humanities and European History) and Katia Levintova (Political Science and Global Studies) are happy to announce that the Fall 2019 issue (8:2) of The Syllabus Journal, housed at UW-Green Bay, has just been published. It is available here. Co-editors Boswell and Levintova invite campus colleagues to visit web site and review articles and items of interest. The newest issue has entries that will be of interest to colleagues teaching political science, communication, film studies, English composition, research-intensive and graduate courses for international students. There are full length articles, syllabi submissions and toolbox suggestions. The Journal is always looking for reviewers, as well.

UWGB alumnus Tony Bennett is among ‘These 25 Wisconsinites had a huge sports year in 2019 | greenbaypressgazette

Formerly of Stevens Point High School, Green Bay Preble and UW-Green Bay, Tony Bennett orchestrated one of the greatest underdog stories in NCAA Tournament history. The son of Wisconsin basketball godfather Dick Bennett, Tony has been at the helm of Virginia basketball since 2009. In the 2018 NCAA Tournament, the Cavaliers became the first top seed ever eliminated in the first round, a memorable upset for 16th seeded Maryland-Baltimore County. But in 2019, the Cavs bounced back in the biggest way, winning the NCAA championship with thrilling overtime victories along the way against Purdue in the Elite Eight and Texas Tech in the final. Virginia ultimately won the final, 85-77. His renown high character was also on display when he reportedly turned down a raise with the hope that Virginia would sprinkle that money toward his assistants instead. See more These 25 Wisconsinites had a huge sports year in 2019 | greenbaypressgazette.

Homecoming Feb 24-29

Announcing: UW-Green Bay 2020 Homecoming Week, registration for Krash the Kress

The University of Wisconsin-Green Bay’s 2020 Homecoming Week is set to be the biggest one yet. The week features many events, kicking off on Monday, Feb. 24, 2020 with a pep rally in the Cloud Commons at noon. Some notable events that require prior registration include the Phoenix Gathering on Tuesday, Feb. 25 from 11:30 a.m. to 1 p.m., Phoenix Backstage on Wednesday, Feb. 25 from 5 to 7 p.m. (at Backstage, formerly Meyer Backstage, downtown Green Bay) and Krash the Kress on Saturday, Feb. 29, featuring a basketball double header with the women’s basketball team taking on Youngstown State at 2 p.m. and the men’s basketball team playing Cleveland State at 7 p.m. A tailgate party will take place between both games at 4 p.m. See more and register. All members of the four UW-Green Bay campuses are welcome to participate.

Video, photos and podcast links: Common CAHSS 2019

In recognition of world Human Rights Day on Tuesday, Dec. 10, 2019, the College of Arts, Humanities and Social Sciences hosted the inaugural Common CAHSS 2019: Human Rights event at the Weidner Center. This year marked the 71st anniversary of the Universal Declaration of Human Rights. Throughout the day, there was a total of 30 scheduled activities, capped off with keynote speaker Rais Bhuiyan, founder of the non-profit “World Without Hate.”

The day began with welcoming remarks to kick things off and quickly moved into various presentations by faculty, staff and students. Some presentations included “With Murderous Intent: The Right to Violence in Ancient Greece” presented by Michael Holstead, “Contemporary Artists as Activists” presented by Sam Watson’s Contemporary Art 203 class, and “‘Living Deliberately:’ Discovering and Exceeding Thoreau” presented by Prof. Rebecca Nesvet’s English and Humanities Capstone students. In addition, there were four live podcast recordings during the afternoon sessions, details are below.


Four Phoenix Studios network podcast episodes were recorded live from at this event. Recordings are now available for listeners on SoundCloud and iTunes.

Photo Gallery

Click to advance slideshow or view the album on Flickr.
Common CAHSS - 2019

– Photos by Dan Moore, Marketing and University Communication
– Video by Sue Pischke, Marketing and University Communication

UW-Green Bay’s Major Cooper makes Wisconsin’s 49 Most Influential Black Leaders| Madison365

Major Cooper is an assistant director of Recruitment and Admissions at the University of Wisconsin-Green Bay, working in regional recruitment. Prior to assuming his current role, he spent time working as an assistant director of intercultural engagement for African American Student Services. There, he developed and coordinated student programming efforts designed to increase students’ awareness of their own ethnic and cultural heritages. Cooper has been working in Student Affairs since 2001. See more via Black Power 2019: Wisconsin’s 49 Most Influential Black Leaders, Part 4 | Madison365.

McKellips is new assistant vice chancellor for Enrollment Services

Stephen McKellips has agreed to be the University of Wisconsin-Green Bay’s new assistant vice chancellor for Enrollment Services. McKellips has a Ph.D. in communication from the University of Memphis and is currently the senior director of Admissions and Financial Aid at the University of North Carolina-Asheville. McKellips has experience working in the Wisconsin System prior to his time in North Carolina and brings a wealth of experience in building admissions and retention systems that will help UW-Green Bay achieve its access mission.  McKellips first day will be on Jan. 21, 2020. Please welcome him to UW-Green Bay.