Tag: marketing and management
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Professor Anup Nair is featured in WalletHub’s recent survey about iPhones
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Assistant Teaching Professor of Marketing and Management Anup Nair was featured in Wallet Hub’s recent survey about iPhones. The article details Nair’s expert input on the market surrounding iPhones.
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UW-Green Bay Profs. Praneet Tiwari, Anup Nair, and Vallari Chandna present multiple papers at academic conference
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UW-Green Bay Asst. Teaching Professor Praneet Tiwari (Business Administration), Asst. Teaching Professor Anup Nair (Marketing and Management), and Professor Vallari Chandna (Marketing and Management) have co-authored multiple papers that they recently presented at the Southeast Decision Sciences Institute Annual Conference. The first of these was related to the antecedents and consequences of initial strategy formulation…
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Prof. Tarique Newaz receives Joseph and Eleanor LaForce Faculty Development Award
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The Austin E. Cofrin School of Business has announced that professor Tarique Newaz is the 2022-23 winner of the Joseph and Eleanor LaForce Faculty Development Award. The Joseph and Eleanor LaForce Faculty Development Award is awarded annually to the Cofrin School of Business faculty member who has best demonstrated innovation in teaching, scholarship, or service.…
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Prof. Sampath K. Kumar featured in WalletHub article
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UW-Green Bay Marketing professor and MS Management Program Chair, Sampath K. Kumar was featured in a recent article on WalletHub titled, “2022 Holiday Budgets by City”. The article discusses the financial stress that comes with the holiday season and how to manage your spending budget. Prof. Kumar provides insight on how to avoid overspending, how…
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Sydney Gang’s innovative knee sleeve wins WiSys Innovation On-Ramp Pitch Competition
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GREEN BAY—UW-Green Bay Business Administration student Sydney Gang’s idea for an innovative athletic knee sleeve took first place and a $1,000 prize in the inaugural WiSys Innovation On-Ramp Pitch Competition at UW-Green Bay on March 4. The pitch competition (see video) was an optional capstone event at the end of a four-week learning experience meant…
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Old-Fashioned drink sparks name for Wisconsin-inspired golf business; marketing students give advice
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Inspiration for a business name can come from an unusual source. Such was the case for Kyle Herzog, Scott Biely and Joe Maretti of northeastern Wisconsin. When they began planning a business selling golf polos and accessories, they thought long and hard about a name that would typify Wisconsin. “In the first couple of days after deciding…
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Faculty note: Associate Prof. Vallari Chandna and Lecturer Praneet Tiwari’s article on cybersecurity accepted in high-ranking journal
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Associate Prof. Vallari Chandna (Marketing and Management) and Lecturer Praneet Tiwari (Business Administration) have an article in-press at top strategy journal, Journal of Business Strategy, titled “Cybersecurity and the new firm: Exploring how entrepreneurial ventures and small firms can survive online threats”(publisher: Emerald Publishing). While cybersecurity is an issue that all firms have to contend with, it is especially…
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Faculty note: Assoc. Prof. Vallari Chandna and MSM graduate students present at multiple conferences
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Associate Prof. Vallari Chandna (Marketing and Management) presented collaborative papers with her graduate students at multiple conferences in 2021. Graduate students from her MGMT 759 Sustainable Management class worked during Fall 2020 and in subsequent semesters to develop and submit the work to academic conferences at the regional, national and international level. The five student…
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Business students earn the top rank across the world in prestigious GLO-BUS simulation competition
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A student team from UW-Green Bay Associate Prof. Vallari Chandna’s (Marketing and Management) Capstone in Business Strategy class has been ranked first in the world in the Glo-Bus Simulation global ranking! C-Suite members Kimberly Bargender, Hannah Bunde, Jennifer Maruszczak, Zachary Pantzlaff, and Jake Rogers came placed first out of 1,800 teams from 80 colleges/universities participating…
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Request: Minimalists needed for sustainability & consumer research
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A research request from Assistant Prof. Aniruddha Pangarkar: “I recently had one of my academic papers published in an A-level academic journal (Journal of Business Research). For taking this research forward, I would like to interview around 15 minimalistic consumers. These are basically individuals who prefer not engaging in indiscriminate purchases or who try to…