Tag: marketing
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Costco Credit Card Benefits: Expert Opinion by Aniruddha Pangarkar | WalletHub
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Associate Professor of Marketing, Aniruddha Pangarkar, was recently featured in a WalletHub article on the benefits of the Costco Credit Card. Should every Costco member with a good enough credit score get the Costco Credit Card? The Costco Anywhere Visa Card may be a good fit for an individual who is a Costco member and…
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Change is Good for this Marketing Major – Watch Maddie’s Story
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From English to Marketing major; from another institution to UW-Green Bay. Maddie’s journey to UW-Green Bay’s Marketing program was the right business career path for her. Why? She shares in her own words, “because marketing is always changing.” Her social media internship provided a real-world glimpse into the marketing field, where she learned firsthand the…
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Dr. Sampath Kumar Featured in MoneyGeek Articles
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Recently, professor of marketing and chair of the MS in data science program Dr. Sampath Kumar was featured in two MoneyGeek Articles about car insurance. Dr. Kumar gives his remarks in the expert advice in the articles linked below: Expert Advice on Same-Day Car Insurance Experts’ Advice About Estimating Car Insurance Costs
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NWTC and UW-Green Bay enhance partnership, guarantee transfers in key programs
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GREEN BAY (WLUK) — Two Green Bay higher education institutions are expanding their partnership to benefit students pursuing a bachelor’s degree. Northeast Wisconsin Technical College (NWTC) and UW-Green Bay signed a Memorandum of Understanding (MOU) on Monday. The MOU states that students from NWTC will now be guaranteed admission into UW-Green Bay within the Human Biology, Marketing, and…
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Northeast Wisconsin Technical College and UW-Green Bay work to expand transfer opportunities for students | WFRV
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GREEN BAY, Wis. (WFRV) – On Monday, Northeast Wisconsin Technical College (NWTC) and UW-Green Bay leaders signed a Memorandum of Understanding (MOU) agreement, further strengthening transfer pathways for students. The two institutions announced that NWTC students will now be guaranteed admission into UW-Green Bay within the Human Biology, Marketing, and Psychology programs. “We have literally…
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UW-Green Bay Asst. Professor Pangarkar attends international workshop and contributes to AMA conference
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Assistant Professor of Marketing at the Cofrin School of Business, Aniruddha Pangarkar recently attended the prestigious “International Business Pedagogy Workshop” organized by Georgia State University in Atlanta, GA. The workshop was organized by leading scholars and educators from prestigious business schools like Georgia State University, Texas A&M University, Indiana University, Michigan State University etc. The…
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Profs. Aniruddha Pangarkar and Sampath Kumar publish “Drivers of eWOM engagement on social media for luxury consumers”
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Assistant Professor of Marketing, Aniruddha Pangarkar, and Professor of Marketing Sampath Kumar, recently collaborated on a paper titled “Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions” which has just been published in Journal of Retailing and Consumer Services (ABDC A, Impact Factor 10.972), and is now available…
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Professor Aniruddha Pangarkar featured on WalletHub
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Assistant Professor of Marketing, Aniruddha Pangarkar was featured in a a recent article on WalletHub about the best credit card deals. In the “Ask the Experts” section of the article, professor Pangarkar answers some some commonly asked questions about credit card companies and the value of credit card sign-up bonuses. To read the article, click…
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Professor Aniruddha Pangarkar has chapter published in “Religion and Consumer Behavior-Influence of Religiosity and Culture on Consumption”
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Assistant Professor of Marketing within the Cofrin School of Business, Aniruddha Pangarkar recently had his book chapter published as part of the book “Religion and Consumer Behavior-Influence of Religiosity and Culture on Consumption”. The book is published by the reputed publisher, Taylor & Francis and contains highly selective double-blind peer-reviewed book chapters on this interesting…
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Prof. Tarique Newaz receives Joseph and Eleanor LaForce Faculty Development Award
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The Austin E. Cofrin School of Business has announced that professor Tarique Newaz is the 2022-23 winner of the Joseph and Eleanor LaForce Faculty Development Award. The Joseph and Eleanor LaForce Faculty Development Award is awarded annually to the Cofrin School of Business faculty member who has best demonstrated innovation in teaching, scholarship, or service.…