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UW-Green Bay Lecturer Praneet Tiwari (Business Administration) and Associate Professor Vallari Chandna (Marketing and Management) have co-authored two papers on sustainability that they recently presented at the Midwest Decision Sciences Institute Annual Conference. The...
Assistant Professor of Marketing, Dr. Aniruddha Pangarkar’s research paper titled “Exploring Phygital Omnichannel Luxury Retailing for Immersive Customer Experience: The Role of Rapport and Social Engagement” has been accepted for publication in the prestigious...
UW-Green Bay Prof. Aniruddha Pangarkar (Marketing) provided expert commentary on our new 0% APR Business Credit Card article to Moneygeek.com.
Assistant Prof. Aniruddha Pangarkar (Marketing), authored “Recurring Service Failure Crises: An Investigation into Antecedents, Implications, and Firm Resolution Strategies,” a paper which was recently accepted to be presented at the prestigious 2022 Frontiers in...
Professors Aniruddha Pangarkar and Sampath Kumar (Marketing) were featured in WalletHub’s recent study about WalletHub Economic Index. Read Professor Pangarkar’s article here. Read Professor Kumar’s article here.
Associate Prof. Vallari Chandna (Marketing and Management) and Lecturer Praneet Tiwari (Business Administration) will be presenting a paper on the practical applications of micro-credentialling. Their work focuses on how digital badging can play a role in...
UW-Green Bay Assistant Professor of Marketing at the Austin E. Cofrin School of Business, Prof. Aniruddha Pangarkar has been invited to join the Editorial Review Board (ERB) of the prestigious Indian Journal of Marketing,...
Professor Sampath K. Kumar (Marketing) was featured on WalletHub’s piece about the benefits and most popular metal credit cards. Read his article here.
Prof. Aniruddha Pangarkar’s (Marketing) paper “Competing and Succeeding in Emerging Markets: A Resource-Advantage Theory Perspective,” is accepted to be presented at the prestigious 2022 Academy of Marketing Science (AMS) Annual Conference to be held...
UW-Green Bay Assistant Prof. Aniruddha Pangarkar’s purpose of this conceptual paper is to analyze, review, and articulate the impact of the COVID-19 pandemic on marketers. The paper addresses the impact of the pandemic caused to...
