marketing UW-Green Bay News Posts

UW-Green Bay Lecturer Praneet Tiwari (Business Administration) and Associate Professor Vallari Chandna (Marketing and Management) have co-authored two papers on sustainability that they recently presented at the Midwest Decision Sciences Institute Annual Conference. The first of these was related to how corporate environmental responsibility activities alongside, co-creation, and social media marketing impacted firm-level outcomes. The…

Faculty/Staff

Faculty note: Prof. Pangarkar has newly published paper

By

Sue Bodilly

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Apr 19, 2022

Assistant Professor of Marketing, Dr. Aniruddha Pangarkar’s research paper titled “Exploring Phygital Omnichannel Luxury Retailing for Immersive Customer Experience: The Role of Rapport and Social Engagement” has been accepted for publication in the prestigious Journal of Retailing and Consumer Services (ABDC “A” level, Impact factor 7.135). This paper contributes to the literature on omnichannel retailing…

Faculty/Staff

Faculty note: Prof. Pangarkar provided expert commentary on credit cards

By

Sue Bodilly

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Apr 4, 2022

UW-Green Bay Prof. Aniruddha Pangarkar (Marketing) provided expert commentary on our new 0% APR Business Credit Card article to Moneygeek.com.

Faculty/Staff

Prof. Aniruddha Pangarkar to present at Frontiers in Services Conferences

By

Sue Bodilly

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Mar 3, 2022

Assistant Prof. Aniruddha Pangarkar (Marketing), authored “Recurring Service Failure Crises: An Investigation into Antecedents, Implications, and Firm Resolution Strategies,” a paper which was recently accepted to be presented at the prestigious 2022 Frontiers in Services Conference. The conference will be held during June 24-26, 2022, at Babson College in Massachusetts.

Faculty/Staff

Faculty Note: Professors Aniruddha Pangarkar and Sampath Kumar featured on WalletHub

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Editorial Student

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Feb 24, 2022

Professors Aniruddha Pangarkar and Sampath Kumar (Marketing) were featured in WalletHub’s recent study about WalletHub Economic Index. Read Professor Pangarkar’s article here. Read Professor Kumar’s article here.

Faculty/Staff

Faculty note: Associate Prof. Vallari Chandna and Lecturer Praneet Tiwari’s work on digital badging accepted for presentation at upcoming conference

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Editorial Student

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Feb 24, 2022

Associate Prof. Vallari Chandna (Marketing and Management) and Lecturer Praneet Tiwari (Business Administration) will be presenting a paper on the practical applications of micro-credentialling. Their work focuses on how digital badging can play a role in the accreditation process. They will be presenting their work at the Southwest Decision Sciences Institute Annual Conference in March 2022.

Faculty/Staff

Prof. Pangarkar invited to join Editorial Review Board (ERB) of the Indian Journal of Marketing

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Editorial Student

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Feb 24, 2022

UW-Green Bay Assistant Professor of Marketing at the Austin E. Cofrin School of Business, Prof. Aniruddha Pangarkar has been invited to join the Editorial Review Board (ERB) of the prestigious Indian Journal of Marketing, a double-blind peer review marketing journal that is ranked and part of the elite Australia Business Deans Council (ABDC) List. Pangarkar’s…

Faculty/Staff

Faculty note: Professor Sampath K. Kumar featured on WalletHub

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Editorial Student

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Feb 22, 2022

Professor Sampath K. Kumar (Marketing) was featured on WalletHub’s piece about the benefits and most popular metal credit cards. Read his article here.

Tag: marketing