Tag: marketing
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Prof. Aniruddha Pangarkar featured in WalletHub’s ‘2022’s Best Coffee Cities in America’
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Shedding light on why people pay two or three times the cost for a cup of coffee, and if opening up a coffee shop is a smart business decision right now, Prof. Aniruddha Pangarkar answers specific questions in this WalletHub article. Read the full article below. Source: 2022’s Best Coffee Cities in America
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Prof. Aniruddha Pangarkar joins editorial review board for International Journal of Consumer Studies
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UW-Green Bay Assistant Professor of Marketing, Aniruddha Pangarkar, has been invited to be part of the editorial review board (ERB) for International Journal of Consumer Studies, a prestigious high-ranked journal that is ranked at “A” level in the ABDC list (with an impact factor of 7.096.) A position on the ERB for a prestigious journal…
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UW-Green Bay Prof. Aniruddha Pangarkar featured in WalletHub
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Professor Aniruddha Pangarkar was featured in WalletHub’s recent article about Cell Phone Savings Calculator. He answered questions including: ‘To what extent does the secondary market for cell phones (e.g., eBay) alter the price comparison for no-contract plans,’ and ‘to what extent do major carriers differ in terms of the breadth and strength of their wireless…
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Prof. Aniruddha Pangarkar’s research to be published in International Journal of Advertising
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Assistant professor of marketing, Dr. Aniruddha Pangarkar’s research paper titled “The role of conspicuity: Impact of social influencers on purchase decisions of luxury consumers” has been accepted for publication in the prestigious International Journal of Advertising (ABDC “A” level, Impact factor 5.888). This paper contributes to the literature on whether influencer advertising can have an…
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Prof. Aniruddha Pangarkar comments featured on CarInsurance.com
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CarInsurance.com spoke with Aniruddha Pangarkar, assistant professor of marketing at the Austin E. Cofrin School of Business about how shoppers should make purchasing decisions when it comes to auto insurance. Read the full article here!
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Faculty note: Prof. Sampath fields questions about credit cards for WalletHub
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UW-Green Bay Prof. Sampath K. Kumar was featured in WalletHub’s piece about the most popular credit cards. You can find his recent contribution here/.
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Alumni Mentors Help Business Students Transform Their Futures
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Brittany Cassidy, a UW-Green Bay student and marketing intern (now a 2022 spring graduate) at Kohler Company had help navigating her future career through her mentor relationship with alumnus John Hassman as part of the Cofrin School of Business’s mentor program that currently pairs 27 students with business professionals. See more about this program and…
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Capstone in Business Strategy students were top performers among 1,676 teams from 71 colleges/universities
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All sections of the capstone class for business students (MGMT 482 Capstone in Business Strategy) recently had teams make it to the Top 100 rank in the GloBus Simulation in the final round of the Capstone simulation worldwide. Five teams from Associate Prof. Vallari Chandna’s (Marketing & Management) three class sections and two teams from…
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Switching to online classes proves challenging, but beneficial for graduating marketing major
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For some students, switching to online classes and working from home is a difficult transition, but for others, working and learning in the virtual world has proven to be a better fit; such is the case for Brittany Cassidy. Cassidy is graduating with her Marketing degree this spring, and has just accepted a job offer…