Assistant Professor of Marketing within the Cofrin School of Business, Aniruddha Pangarkar recently had his book chapter published as part of the book “Religion and Consumer Behavior-Influence of Religiosity and Culture on Consumption”. The book is published by the reputed publisher, Taylor & Francis and contains highly selective double-blind peer-reviewed book chapters on this interesting topic by other global research scholars. The chapter that professor Pangarkar wrote is titled, “The Impact of Religion on Consumer Decision-Making”.
The link to the book can be found here. It’s also available on Amazon.