Guest Speaker Professor Majula Salimath will give a sustainability talk at the Cofrin School of Business speaker series

Professor Manjula Salimath is Professor of Management at the G. Brint Ryan College of Business, University of North Texas. She has been invited to speak at the Cofrin School of Business Brown Bag Speaker Series event organized by the Research and Scholarship Committee. Her topic titled “With a Little Push: Hastening Diffusion of Electric Vehicles” will address the question: what is the effect of political activism on the diffusion of EV sales in the US market? Her presentation discusses the importance of understanding the scope and application of exploiting non-market strategies. This includes corporate political activism to lobby for favorable regulations to hasten diffusion of innovation in the automotive industry. The event will be held virtually via Microsoft teams at 12 p.m. on Wednesday, Nov 8. Use this link to join the talk.

More about Prof. Manjula Salimath—she holds dual doctorates (Ph.D. in Business, Washington State University, and Ph.D. in Psychology, Bangalore University). Her research is published in various peer reviewed journals such as Decision Sciences Journal, Journal of Business Ethics, Management Decision, Technovation, Journal of Business Research, International Journal of Organizational Analysis, International Journal of Production Economics, Electric Commerce Research, Thunderbird International Business Review, Knowledge Management Research & Practice, Business and Society Review, etc. besides several encyclopedias, monographs and handbooks. Her research interests include firm and industry level phenomena such as digital platforms, AI, corruption, regulations, innovation, ethics, internationalization and sustainability. She is a past president of the Southwest Academy of Management, and serves on the editorial boards such as Management Decision and Journal of Business Strategies. She is the recipient of several teaching and service awards (President’s Council teaching Award, Educator of the Year, Exemplary Online Teacher and Course Designer, Teacher of the Year, Outstanding Educator, Sam Walton Fellow in Free Enterprise, President’s Community Engagement Honor Roll, Distinguished Service Award, etc.). She was the founding program chair of International Conference on Entrepreneurship & Family Business and currently a guest editor for a special issue: “Entrepreneurship, Technology Revolution and Sustainability”. She teaches courses in technology and innovation management, organizational theory, entrepreneurship, strategy and international business at the undergraduate, masters and doctoral levels.