WPR highlights UW-Green Bay plans for market research

Wisconsin Public Radio on Monday broadcast a story about this University’s efforts to better market the UW-Green Bay experience, starting with market research and including initiatives that will better define campus identity and promote successful but perhaps lesser-known programs. University Communication’s Sue Bodilly talked with WPR’s Patty Murray about a series of focus groups set to begin in September. UW-Green Bay will be bringing in higher education marketing firm Stamats to ensure any future or continuing dollars spent on advertising and promotion are used in the most effective, targeted way possible. Full story.