UW-Green Bay’s Aniruddha Pangarkar featured in MoneyGeek article

Assistant Professor of Marketing, Aniruddha Pangarkar was recently invited by MoneyGeek to provide expert commentary and insight regarding consumer behavior and planning for the holidays. In the article, professor Pangarkar discusses ways consumers can create a holiday budget, how to balance emotions and practicality when buying gifts, and more!

To read the full article, click here.