Category: Media Coverage

Sampath Kumar Chair of Marketing & Management, Chair of MS Management, Chair of MS Data Science, Professor of Marketing for the Austin E. Cofrin School of Business at UW-Green Bay  Why have car insurance premiums been increasing over the past years? Usually, car insurance premiums rise the same way as they always have—slowly, steadily, and…

Aniruddha Pangarkar Associate Professor of Marketing, Austin E. Cofrin School Of Business, The University of Wisconsin-Green Bay  How can consumers distinguish between real Black Friday deals and marketing traps? Black Friday is that time of the year when consumers are in the enthusiastic mood for shopping. While it is good to be excited and motivated…

Qiyang (Cliff) Lian Ph.D., CPA, Assistant Professor of Accounting – University of Wisconsin – Green Bay, Cofrin School of Business Do you think using a percentage-based budget strategy, such as the 50/30/20 rule or the 70/20/10 rule, is the most effective approach? Percentage-based budgeting is an effective starting point thanks to its simplicity and ease of use. It…

Dylan Polkinghorne Assistant Teaching Professor, Cofrin School of Business, University of Wisconsin – Green Bay Do you think the hiring dynamic is currently tilted in favor of employees or employers? The recent shift and current trend in 2025 is that hiring dynamics have shifted toward employers. The job market has changed since the pandemic, allowing…