“By Miranda Dunlap, Wisconsin Watch
This story was produced and originally published by Wisconsin Watch, a nonprofit, nonpartisan newsroom.
As Wisconsin’s workforce ages and universities nationwide see fewer traditional college-aged students, UWGB is trying several unorthodox efforts to attract older learners. That includes more short-term certificates that advance workers’ job skills, ungraded courses that keep older students socially engaged and classes in local nursing homes.
University leaders hope these moves will keep the region’s growing retirement-age population sharp and socially engaged — and potentially in the workforce for longer — while also bolstering enrollment.
“We’re not just an 18-year-old campus. We’re not just a campus where you live in the dorms and have a traditional experience,” said Jessica Lambrecht, UWGB’s continuing education and workforce training executive officer. “There’s hundreds of universities you can pick from that offer that type of experience. So how are we gonna stretch and serve more?”
In fall 2025, UWGB joined the Age-Friendly University Global Network, an international web of universities that focus on including all ages. The college must follow the network’s 10 principles, which include supporting those pursuing second careers; expanding online education options; and promoting collaboration between older and younger students, among other tasks. Lambrecht hopes this commitment leads more community groups to help UWGB in its pursuit of older learners.
UWGB’s focus on enrolling people outside the typical 18-to-24 age group has helped the college’s enrollment climb over the past decade, at a time when many universities are seeing the opposite trend.
University leaders hope to do even more to cater to retirees and other older adults in coming years, starting with more courses in assisted living facilities and building ways for older people to mentor younger students and workers.”
Source: UW-Green Bay courts more older learners as student enrollment numbers shrink | PBSWisconsin