UW-Green Bay Launches Sales Accelerator Program to Empower Local Businesses to Sell Smarter and Grow Faster

FOR IMMEDIATE RELEASE: February 6, 2025

Taught by industry leader Walt Melcher ’92, CEO & Founder, Expert Sales Institute

Green Bay, Wis. — UW-Green Bay is excited to announce the launch of its Sales Accelerator Program, an initiative aimed at addressing a critical challenge faced by small and mid-sized businesses today. The Sales Accelerator Program empowers local businesses to sell strategically by both operationalizing and professionalizing their sales function based on proven techniques and principles.

Specifically tailored for working professionals, the Sales Accelerator Program includes 12 interactive, online modules that provide a comprehensive foundation of skills and processes necessary for success across each step of the sales process. In the current competitive landscape, businesses need high-performing sales professionals as part of their team. In fact, 76% of small and mid-sized businesses relied on sales teams to drive topline revenue in 2023 (Salesforce.com).

“This is an example of a responsive university in action,” said Matt Dornbush, dean of the Cofrin School of Business. “The community came to us with a clear need for professional sales training. We responded by leveraging the talent of our alumni and the expertise in our continuing education team to bring the Sales Accelerator Program to market. I’m really proud of what we’ve created and can deliver to organizations in the state.”

Despite the need, few sales courses teach the full, professional sales process in a format that is affordable and conveniently delivered for salespeople. The Sales Accelerator Program directly addresses this need.

UW-Green Bay alum and Expert Sales Institute CEO and Founder Walt Melcher ’92 delivers the training. Participants should enroll if they are involved in frontline sales (working in the field or internally), a sales support role seeking to sharpen knowledge of the sales process, in sales leadership, or planning to transition into a sales career. This course will equip professionals to become as efficient and effective as possible with key tools and takeaways:

• Proven Techniques: Gain insights from research and firsthand experiences with some of the most successful sales leaders in the industry.
• Practical Application: Learn best-practices, implement the lessons and tools from the program in professional and personal interactions in real-time.
• Live Q&A Sessions: Engage in weekly live Q&A sessions to discover how peers are applying their learnings.
• Comprehensive Toolkit: Utilize over 30 different sales tools, creating a personalized toolkit to support every stage of the sales process.
• Skill Assessments: Evaluate current knowledge and the acquired new skills, fostering enduring habits.

Learn more about the Sales Accelerator Program or connect with Chris Ledvina, Business Development Specialist, at ledvinch@ugb.edu or (920) 465-2164.

About Walt Melcher and the Expert Sales Institute

With over 30 years of experience, Walt Melcher is a seasoned sales leader who has taught and implemented a proven sales process to boost growth in multiple sales territories across the U.S. for both Fortune 500 companies and small businesses. Known for his positive growth mindset, Walt has successfully sold to and coached sales teams to win new clients in industries such as manufacturing, technology, financial services, transportation, healthcare, professional services and more. Walt is passionate about sharing his proven sales process, strategies and techniques to help businesses build high-performing sales teams and boost revenue growth.

About UW-Green Bay
The University of Wisconsin-Green Bay is a school of resilient problem solvers who dare to reach higher with the power of education that ignites growth and answers the biggest challenges. Serving 11,118 undergraduate, graduate, and doctoral students as well as 85,883 continuing education learners annually, UW-Green Bay offers 200 academic degrees, programs, and certificates. With four campus locations in Northeast Wisconsin, the University’s access mission welcomes all students who want to learn, from every corner of the world. Championing bold thinking since opening its doors in 1965, it is a university on the rise – Wisconsin’s fastest-growing UW. For more information, visit www.uwgb.edu.

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